Case Study on Qantas Airways Limited / Qantas Group (‘QIL’) The principal activities of the Qantas Group are the operation of international and domestic air transportation services‚ the provision of freight services and the operation of a Frequent Flyer loyalty program. Key Business Drivers 1. Brand value and dominant share in the domestic market. 2. Product and Service innovation. 3. Consistent high load factor. 4. Strong multi –brand strategy and service offering (i.e. Operating both
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cost Differentiation of Product/service the most comprehensive domestic and international coverage Qantas includes comfort based features such as skybeds‚ special menus‚ lounges‚ online check Interdependence with Other Key Business Functions Human resources- Training and development + Recruitment of staff Finance - monitors‚ records‚ and analyses the financial transactions Marketing- connects operations with the customer by providing market requirements Influences on Quantas’s operations
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The success of Phoenix Satellite Television starts with the accurate positioning. According to research‚ in 2011‚ the coverage of Phoenix Chinese Channel in southern China including Guangdong and Guangxi province enjoyed a dominant position among all the areas in China. Meanwhile‚ administration and enterprise network have become the main channels for people to watch Phoenix TV. More than 65% of people have watched Phoenix Chinese Channel through administration cable network specifically. The number
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Exercise 1: Use comma in the following sentences. 1. In theory‚ the dark smoke from the burning oil wells absorbs sunlight and the surrounding air is heated. ______________________________________________________________________________. 2. The anticipation that biological and chemical weapons would be used caused unprecedented stress for the troops. 3. It seems that she answered the question easily but her answer was actually quite complex. 4. It can be beneficial to register for classes early
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Product Samsung is one of the world’s largest information technology company‚ it publish many different type of product to the market‚ their products include Mobile phones; TV‚ Audio and Video; Camera and camcorders; Notebooks and Monitors. Samsung’s flagship mobile handset line is the Samsung Galaxy S‚ which many consider a direct competitor of the Apple iPhone. Samsung sold 235 million mobile handsets in the year 2009. At the end of the third quarter of 2010‚ the company had surpassed the 70
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4Ps (only place and promotion) Place: Indirect channel distribution marketing stragegy was exploited. Initially had a very little supermarket stragegy Maintain strong relationship with the distributors. Inventing in coolers and vending machine. (Details to convince): In the United States‚ Dr Pepper Snapple Group does not have a complete network of bottlers and distributors‚ so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Currently‚ the majority of Pepsi and
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PRODUCT F&B fine dining restaurant • Restaurants may be fine dining or casual F&B establishments. Typically: o customers of restaurants place orders and are served while seated. o food and beverages are prepared-to-order. o food and beverages are immediately consumed at the premises. PLACE 383 Bukit Timah Road # 01-01 Nearby Attractions a. MayFair Park - Green Hut 0.55 km Jalan Gaharu (S) b. Bukit Timah Nature Reserve 1.28 km c. Bukit Timah Summit 1.42 km
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The Pantawid Pamilyang Pilipino Program Pantawid Pamilyang Pilipino Program is a human development program of the national government that invests in the health and education of poor households‚ particularly of children aged 0-14 years old. Patterned after the conditional cash transfer scheme implemented in other developing countries‚ the Pantawid Pamilya provides cash grants to beneficiaries provided that they comply with the set of conditions required by the program. Pantawid Pamilya has
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1. Product G.O.D. is retail chain offering contemporary furniture‚ home ware‚ fashion and lifestyle accessories. G.OD. has their own brand of products. Preserve the unique cultural legacy and humorous twist are products design concept‚ such as “double happiness” candles ‚ “King of Kowloon public art” umbrella and revolutionary slogans are reinvented into fashion and household items . G.O.D. also provide home delivery service . G.O.D’s target segment is lifestyle’s people‚ tourists‚ people with
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Home country(Japan) Product Clothes style standardization: All the clothes UNIQLO sells based on the idea—unique‚ comfortable and simple. Size: As everyone knows‚ the figures of Asian are far away different from most of Western. As a result‚ the size designed should be considered properly. For example‚ the size in Japan is nearly not a big range. Although there are little exceptions‚ most of Japanese are still in small figures. Materials: For the weather concerned‚ there will be a little difference
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