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    and providing Qantas members through a better deal is at the heart of everything Qantas perform. Qantas Credit Union helps sustain your local community and charities‚ as well as how Qantas part to minimise impact on the environment such as Community support‚ Environment‚ Customer Owned Banking Code of Practice and Workplace Giving Program. Community and Charity Support Qantas aim has always been to support local Australian charities‚ ones where Qantas can have a primary impact and

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    List - 12 Introduction Qantas is the world’s second oldest airline‚ founded in the Queensland outback in 1920. The organisation has dominated the Australian aviation industry to now be the largest domestic and international airline‚ employing approximately 37‚500 people within 44 different countries becoming one of Australia’s strongest brands. This report will analyse the company through the three alternative perspectives creating a contemporary perception of how Qantas as an organisation may be

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    Resource and Capability

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    07 2.4.2 Reputation 07 2.4.3 Goodwill 07 2.4.4 Organizational Values 07 2.5 Value Chain Analysis 07 3 Resource Availability 09 4 Business Goals 11 5 Key Tasks 13 5.1 Customer Identification 13 5.2 Competition Advantage 14 5.3 Change in Organization 15 5.4 Branding 15 6 Risk Analysis 16 6.1 Financial Risks 16 6.2 Political Risks 17 6.3 Human Resource Risks 17 6.4 Operational

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    Strategic Capability

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    the internal capacity of leveraging resources and competences and show how they are creating competitive advantage. This will be illustrated through the identification of the key drivers of competitive advantage. A strategic capability analysis of an organisation‚ namely Marks and Spencer. will be undertaken in order to identify which capabilities meet the criteria of value‚ rarity‚ robustness and non-substitutability. This study will be used to emphasise the impact of these key drivers which are

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    INTRODUCTION AND HISTORY PJ McGinnis‚ Sir Wilmot‚ Hudson Fysh‚ Sir Fergus McMaster and W Arthur Baird initiated Qantas. Story of Qantas started in March 1919‚ when an antecedent Australian Flying Corps officers W Hudson Fysh and Paul McGinnis perceived an offer of a £10‚000 ($20‚000) prize proposed for acceptance by the Federal Government for the first Australians to fly in a period of 30 days from England to Australia. Fergus McMaster who was a wealthy ranch owner and McGinnis struck up

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    Qantas Case Study

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    company. Qantas which was founded in 1920 was first only a domestic airline. Eventually the company began travelling internationally and started expanding itself into the global market. Qantas today has become Australia’s national airline and one of the world’s leading long distance airlines. To become one of the worlds’s leading airlines; Qantas expanded into the global market in numerous ways. Qantas became involved in global alliances

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    Qantas Business Report

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    Qantas Executive Statement: Established in 1920‚ Qantas is the world’s 11th largest airline and the 2nd oldest. It was founded in the Queensland outback as the Queensland and Northern territory Aerial Service (QANTAS) Limited‚ by pioneer aviators Hudson Fysh‚ Paul McGinness and Fergus McMaster. Qantas was a former government owned business; it did not view profits or efficiency as its prime goal. In 1993 a 25% stake was sold to British Airways. Qantas was privatised in 1995 and has had to adopt

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    Qantas Data Book

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    Qantas Data Book 2012 DISCLAIMER The information contained in this investor Data Book is intended to be a general summary of Qantas Airways Limited (Qantas/Qantas Group) and its activities as at 17 October 2012 or otherwise the date specified in the relevant information and does not purport to be complete in any respect. The information in this document is not advice about shares in Qantas (or any other financial product)‚ nor is it intended to influence‚ or be relied upon by‚ any person in

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    Dynamic Capabilities

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    1a) Dynamic capabilities are abilities which enable the organisation to renew and recreate its strategic capabilities to meet the needs of the changing environment. It is the capacity of an organisation to change which enables them to adapt more readily. Sustainable competitive advantage relies on resources‚ competencies and capabilities evolving with the dynamics of the industry. Sustainable competitive advantage is achieved when an organisation’s capabilities are of value to customers‚ unique

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    Dynamic Capability

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    Strategic Management Journal Strat. Mgmt. J.‚ 21: 1105–1121 (2000) DYNAMIC CAPABILITIES: WHAT ARE THEY? KATHLEEN M. EISENHARDT* and JEFFREY A. MARTIN Department of Management Science and Engineering‚ Stanford University‚ Stanford‚ California‚ U.S.A. This paper focuses on dynamic capabilities and‚ more generally‚ the resource-based view of the firm. We argue that dynamic capabilities are a set of specific and identifiable processes such as product development‚ strategic decision making‚ and

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