ATMS 401 – MARKETING Clay Gervais ASSIGNMENT - QANTAS You’re the reason we fly SUBMISSION DATE: 30-Mar-13 STUDENT NAME: Wassim Hamdan STUDENT ID: 862466 Contents Introduction 3 Marketing Audit‚ Planning and New Strategy 4 SWOT Analysis 5 Qantas Macro Environment 6 Qantas - Micro Environment 7 Marketing Research and Intelligence 8 Market Segmentation 8 Market Positioning 9 Buyer Behavior 10 Conclusion 11 References 12 Author Biography 12 IntroductionQantas
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Case Study on Qantas Airways Limited / Qantas Group (‘QIL’) The principal activities of the Qantas Group are the operation of international and domestic air transportation services‚ the provision of freight services and the operation of a Frequent Flyer loyalty program. Key Business Drivers 1. Brand value and dominant share in the domestic market. 2. Product and Service innovation. 3. Consistent high load factor. 4. Strong multi –brand strategy and service offering (i.e. Operating both
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4 Market conditions and competition 1.5 Regulatory environment 2.0 PEST analysis 2.1 Political 2.2 Economics 2.3 Social 2.4 Technical 3.0 Audit risks 3.1 Measurement risk of aircraft 3.2 Revenue manipulate risk 3.3 Derivative financial instruments risk 3.4 Employee benefit risk 4.0 Internal control Reference Executive summary Regional Express Holdings Limited (Rex) is an Australia-based airlines. The Company operates through three segments: regular public transport revenue
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1. Introduction Twitter‚ a website provides online social network and microblog services‚ is gradually seeping through into every area of life. It was listed as the most important invention in 2009. The same with Facebook who also provide online social network service‚ more and more people are feeling rely on Twitter‚ and could not get rid of it. On twitter‚ we send a real-time mail which is also known as tweets to millions of people around the world within 140 characters. As users‚ we could
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PESTEL and Porter’s Five Force Analysis of QANTAS Assessment 2: Report Fiona Anderson‚ Assessment 2: Report MGT330— Kym Treharne Due Date:10 September 2014 Student Number: 11449245 Executive Summary The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks‚ this report will assess Qantas’ opportunities and strengths within
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Part A--The Case of Qantas Executive Summary This report is analysis of information on should the Qantas need extra flight for its new route to Europe. In part A of this assessment‚ firstly‚ all of the marketing decision problem‚ marketing research problem and research objectives will be determined and identified. It will then use the mixed methods the focus group of qualitative research and survey methods of quantitative research to analyse the perception and attitude of the Qantas passengers‚ and
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MKTG209 Introduction: Qantas Airways Limited is an Australian iconic airline group engaged in the operation of international and domestic air transportation services and the provision of freight services (Market Line‚ 2014). The airline also associates its services with the Jetstar brand‚ with QantasLink‚ Jetstar Asia and Jetstar Pacific grouped under the same business (Passport 2013). With a 17.7% market share of international passengers in Australia (Business Monitor‚ 2011)‚ the company aims
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Name: Rani Fawzi Ayyad Student ID: 871148 Executive Summary Qantas is one of the oldest airlines in the travel industry established 1920 (Qantas.com.au‚ 2014) In this report we shall discover the main problems which are faced by the airline in terms of marketing and in competing with other airlines in the airline industry. This assignment will highlight the various micro and macro environmental factors operating in Qantas and how they may act as an opportunity or threat for the company. We
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Which environmental factors will have the greatest impact on HR planning in the next five years for Qantas? QANTAS 5 year plan- Introduction – the 5 Year Plan In a press release regarding Qantas’s future in August 2011‚ CEO Alan Joyce stated that Q’s 5-year plan began firstly by “returning Qantas to profitability”‚ and the hope that revenue will “exceed the cost of capital on a sustainable basis”.[1] Joyce’s plan is premised on four pillars: Opening gateways around the world‚ growth in Asia
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Qantas in the Airline Industry Air travel industry has come long way. Established with the intention of achieving more efficiency in communication‚ the industry has diversified itself to a far reaching economy. With the advent of war during the mid-centuries and globalization by the end of last century‚ the commerce morphed itself to become more useful in the economies of communication‚ freight‚ domestic and international investments‚ travel and leisure. Qantas which were among the
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