into 5 distinct phases (as shown as Figure 1) from the year 1998 till date. Interestingly the Indian Mobile market in North India has followed almost all the phases of the Product Life Cycle as shown in Figure 1 below. Figure 1 The total subscriber base as at June 2013 stood at 671.13 million. Figure 2 below shows the major GSM operator wise number of subscribers as at June 2013. Figure 2 In our project we have attempted to forecast the demand of mobile subscriptions in North India in the
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Q2. a) CAMPARI approach stands for Character of the customer‚ Ability to borrow and repay‚ Margin of profit‚ Purpose of the loan‚ Amount of the loan‚ Repayment terms and Insurance against the possibility of non-payment. For character of the customer‚ it represents the background and experience of the individuals‚ which including integrity‚ past performance‚ and evidence of financial acumen. First‚ Darren Li has a good payment record during the 5 years with our bank. Also‚ our bank had granted
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HDTV Television - An Introduction Two lectures of material I. The movement toward HDTV The original impetus for HDTV came from wide-screen movies. Soon after wide-screen was introduced‚ movie producers discovered that individuals seated in the first few rows enjoyed a level of participation in the action not possible with conventional movies. Evidently‚ having the screen occupy a great field of view (especially peripherally) significantly increases the sense of "being there". Early in
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Chen | |Yifan Ge | |Xiaojiao Cheng | |Raji Alradhwan | |Mohammed Aljassem | |Danying Jin | CONSUMER PROBLEM-SOLVING ACTIVITY – HDTV PURCHASE Consumers use one of three problem-solving processes when purchasing goods or services; routinized response behavior‚ limited problem solving‚ or extend problem solving. Some consumers can quickly solve the problem and decide easily. Others
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CASE ANALYSIS – ZENITH: Marketing Research for High Definition Television (HDTV) Under the Guidance of Dr. Abdul Waheed Presented by: Rohith Desikan(95) Salil Srivastava(99) Nikunj Shah(105) Siddhant Kejriwal(109) Swati Hasija(116) Vishal Godara(127) Case Introduction Zenith Electronics Corporation is an American based manufacturer of color televisions‚ color picture tubes‚ color computer monitors‚ cable products and hi-tech electronic components such as monochrome displays‚ power
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The LA Riots of 1992 The United States has faced many obstacles when it comes to growing and prospering as a nation‚ especially in regards to the issues of racism and police brutality. These issues led to one of the most historical events to ever take place in the USA. In April of 1992‚ after four white Los Angeles Police Department officers were acquitted of all charges they faced for beating an unarmed‚ black motorist named Rodney King in March of 1991. The people of South Central Los
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Steps to Forecast Total Market Demand F. William Barnett Harvard Business Review No. 88401 HBR JULY–AUGUST 1988 Four Steps to Forecast Total Market Demand F. William Barnett Recent history is filled with stories of companies and sometimes even entire industries that have made grave strategic errors because of inaccurate industrywide demand forecasts. For example: ▫ In 1974‚ U.S. electric utilities made plans to double generating capacity by the mid-1980s based on forecasts of a 7%
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Marketing Research Case – HDTV Question 1: How can you assess market potential for the HDTV? Attempt a calculation of an optimistic and pessimistic forecast. * The market potential is defined as those in the population who can possibly buy a product. In this case the market potential would be the total number of households. The total number of households in 1990 is 93‚979‚592. This is all the households who do not have a TV current will buy a HDTV and any household that has a TV will replace
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Essay 1992 Los Angeles riots: The riots began with the violent arrest of Rodney King March 3‚ 1991‚ in a high-speed pursuit King drove through several red lights and stop signs; he pulled over in the Lake View Terrace. King had a record for drunk driving but the officers involved testified that they believed him to be under the influence of the narcotic PCP‚ in a later blood test he was tested negative for PCP. A civilian named George Holliday recorded the whole arrest‚ the defendants also alleged
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How Far was German Nationalism responsible for the start of the Reformation? (30) German Nationalism was a very important cause of the Reformation as before Luther wrote his 95 theses‚ this idea of German Nationalism already existed. Firstly‚ German Nationalism was the idea of having an independent Germany not containing any foreign powers taking money for the benefit of a foreign country. The German Nationalism idea set off by the publication of the 95 Theses set off outrage over Catholic Church
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