Part 1 1. Ch.1 Q.8 - As area sales manager for a company manufacturing and marketing outboard engines‚ you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you‚ the manager‚ are also the researcher. A very important aspect of good research is for the researcher’s experience to be reflected (P.17). The research has a greater chance
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variation. This scale provides a high volume of data‚ asking a rater to agree or disagree with statements that express either favorable or unfavorable attitudes toward an object. In addition‚ Likert scales assist in comparing different subjects. Because Likert scales are classified under the rating scale category‚ common rating scale problems are produced. Differential scales measure psychological meanings of an attitude or an object. This method consists of a set of bipolar rating scales
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STUDY FIELD WORK PROCESS INSTRUMENT DEVELOPMENT FOR DATA COLLECTION FIELDWORK 1.INTERVIEWS/ 2.QUESTIONNAIRES/ 3.DIRECT OBSERVATION 1. FIMILIAR AND ANALYSE THE CASE GIVEN 2. TRIP TO A COMPANY IN THE SAME INDUSTRY REPRESENTED IN THE CASE 3. STUDENTS ARE SUPPOSE TO SEE THE A SIMILAR PROCESS AND TALK ABOUT THE SIMILAR IMMEDIATE ISSUES AND CHALLENGES 4. INTERPRATE THE ISSUES 5. WRITE COMMENTS 6. RELATE TO THE CASE 7. PROVIDE SOLUTION READ THE CASE 2. IDENTIFY THE ISSUE‚ INDUSTRY
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Data Collection: Data collection is the heart of any research. No study is complete without the data collection. This research also includes data collection and was done differently for different type of data. TYPES OF DATA Primary Data: For the purpose of collecting maximum primary data‚ a structured questionnaire was used wherein questions pertaining to the satisfaction level of the customer about pantaloons product(apparel)‚ the quality‚ color‚ variety of products‚ the availability of different
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Sampling methodologies Sampling It may be defined as a process of selecting units that may be people‚ organizations etc‚ from a larger whole i.e. from a population of interest‚ so that by studying the sample we may come up with general characteristics of the entire population under consideration. Types of sampling methods: Probability sampling Probability sampling is a type of sampling that includes random selection. And in order to achieve random selection‚ it must be
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to how the research should be undertaken (Saunders et al. 2009). In a practical way‚ it is a function of research question(s)‚ study approach‚ scale of the study‚ type of data‚ sample size and participants‚ data analyses techniques and study limitations (Johnson and Waterfield‚ 2004). Accordingly‚ this chapter is divided into nine sections. Section 3.1 explains the reasons for the choice of case study approach; section 3.2 describes the sampling strategy and choice of snowball sampling; section 3
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NOTES BASED ON RESEARCH METHODOLOGY BY WELMAN‚ KRUGER AND MITCHELL‚ 3RD EDITION. THE AIMS OF RESEARCH Research is a process that involves obtaining scientific knowledge by means of various objective methods and procedures. The term objective indicates that these methods and procedures do not rely on personal feelings or opinions and that the specific methods are used at each stage of the research process. These methods include procedures for drawing samples (e.g. simple random sampling)‚ measuring
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attaining their key operational goals. Employees‚ who know what and how much is expected of them‚ are likely to be more effective than those who are unclear about their role. It is in the light of this that organizations these days are becoming more concerned about effective performance appraisal. Performance appraisal even though‚ dates back to the Second World War‚ the challenges of appraisal system are numerous and varied. This research is focused on the challenges associated with the implementation
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Major Characteristics of Survey Research * Most surveys possess three basic characteristics: (1) the collection of information (2) from a sample (3) by asking questions‚ in order to describe some aspects of the population of which the sample is a part. The Purpose of Survey Research * The major purpose of all surveys is to describe the characteristics of a population. * Rarely is the population as a whole studied‚ however. Instead‚ a sample is surveyed and a description of the population
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Sampling methods[edit] Within any of the types of frame identified above‚ a variety of sampling methods can be employed‚ individually or in combination. Factors commonly influencing the choice between these designs include: Nature and quality of the frame Availability of auxiliary information about units on the frame Accuracy requirements‚ and the need to measure accuracy Whether detailed analysis of the sample is expected Cost/operational concerns Simple random sampling [edit] Main article: Simple
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