The quest for the fortune at the bottom of the pyramid: potential and challenges Dennis A. Pitta The University of Baltimore‚ Baltimore‚ Maryland‚ USA‚ and Rodrigo Guesalaga and Pablo Marshall ´ Pontificia Universidad Catolica de Chile‚ Santiago‚ Chile Abstract Purpose – The purpose of this article is to examine the bottom of the pyramid (BOP) proposition‚ where private companies can both be profitable and help alleviate poverty by attending low-income consumers. Design/methodology/approach
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UNIVERSITY DOI: 10.1177/0010880406289070 Volume 47‚ Issue 3 1-14 The Role of Brand Affiliation in Hotel Market Value by JOHN W. O’NEILL and QU XIAO The notion that a hotel’s brand contributes significantly to the property’s market value is supported by an analysis of nearly eleven hundred hotel transactions over the past fifteen years. The analysis found that brands added value beyond the usual contributors to a property’s value‚ such as net operating income and revenue per available room. The effects
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illuminate about core brand values of one company. Core brand values helps a company to grow in the market. It is very important to build core brand values in order to maintain competition. Big companies such as Google has developed their core brand values that other companies in the same market are not even close to give them a competition. The author is going to explain Google ’s core brand values to illustrate the importance of this topic. Introduction: Core Brand values are theory that explains
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Corporate Social Responsibility Dr. Anjana Hazarika Seminar Paper ARCHIE CARROLL’S CSR PYRAMID: A case study of Bajaj Auto Ltd. ZAMAN ALI 20091063 B.A.LLB (2009) Jindal Global Law School Today‚ in this complex business environment where all business enterprises are surviving by realizing maximum profits possible‚ there exists a mechnism called Corporate Social Responsibility (CSR) that is providing the required edge towards success. Corporate
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Keller’s Brand Resonance Pyramid | SONY Brand 2015 | Resonance Behavioral loyalty: This includes regular‚ repeat purchases‚ Sony has a loyal customerbase Attitudinal attachment: Customers have loved SONY for decades and many segments have grown up with their groundbreaking products‚ and see some of the products as a special purchase‚ PS3‚ VAIO‚ XPERIA Judgements Quality: The Customer perception of the quality of the Sony products/services with the SONY brandname is high Credibility: Decreased
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The Branding Pyramid By Jeffrey A. Lupisella One of the many reasons why I love branding and working with our clients is that we get to know a lot of people in a lot of different industries. We spend a lot of time learning intimately about their products and services to help serve them well. And‚ we enjoy helping them understand what we do as a firm and‚ more importantly to them‚ how branding can serve their organizations. In general‚ we’re a pretty visual (no pun intended) bunch here at Vizual
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1.0 INTRODUCTION This section will go through the definition of marketing management and its ethical concerns towards Bottom of Pyramid (BOP) group of people. Besides‚ the element of Corporate Social Responsibility (CSR) also included in this introductory paragraphs. Marketing is growing and keep on changing with time and age. To manage marketing‚ one must be knowledgeable and really understand regarding the marketing concept to be applied when doing a particular business. Wikipedia has defined
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CBBE Pyramid Powerful brands create meaningful images in the minds of customers (Keller‚ 1993). A strong brand image and reputation enhances differentiation and has a positive influence on buying behaviour (Gordon et al.‚ 1993; McEnally and de Chernatony‚ 1999). A brand is a bundle of functional‚ economic and psychological benefits for the end-user (Ambler‚ 1995). Brand equity‚ as defined by Keller (1993)‚ occurs when a brand is known and has some strong‚ favourable and unique associations in a
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Name_________________________ Instructor________________________ The Hidden Momentum of Population Growth Activity 1: Matching Demographic Descriptions with Population Pyramids Note: the spreadsheet software performs significantly better with Microsoft Internet Explorer® than with Netscape®. If you don’t have Internet Explorer®—or if you do but Human Geography in Action opens automatically in Netscape®—see the readme.txt file or the instruction sheet that came with the CD. It will tell
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Mexico. A comprehensive development agenda for the New Era. 2001 [Prahalad‚ 2005] C.K. Prahalad. The fortune at the bottom of the pyramid. 2005 [Ann Bernstein 2010] Ann Bernstein. The case for business in developing economics. 2010 [Lustig‚ 2006] Nora Lustig. Mexico‚ the remaking of an economy. 2006 [Prahalad 2009] C.K. Prahalad. The fortune at the bottom of the pyramid. 2009 [Economy Watch] http://www.economywatch.com/market/world-markets/mexican-market.html
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