MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.2 Case Ford Hybrid Car Case By Arvind Rangaswamy 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are located in
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views 5.1 Hybrid cars have positive effects to the ecosystem 3 5.1.1 Low emissions and high fuel efficiency 3 5.1.2 Low cost and financial aid available 4 5.2 Hybrid cars have endangering effects to the ecosystem 4 5.2.1 Batteries and Fuel Cell 4 5.2.2 Price and cost of spare parts 4 6.0 Conclusion 5 References 1.0 Introduction This report aims to explore the views of people who believe that hybrid cars do affect the
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h) South Africa i) Malaysia j) Germany Source: Reflecting a Nation: Stories from the 2011 Census (June 2012)‚ http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/2071.0main+features902012-2013 (25/08/2013) 2) PUSH and PULL Factors PUSH Factors | PULL Factors | * Social Oppression - Gender in-equality (sexism)‚ religion‚ racism | * Protection – seeking asylum in Australia from persecution overseas | * Poverty – Low quality of Life | * Environmental – less pollution
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engineering and technology research capability Able to raise large amounts of capital First mover advantage; the first company to offer a relatively practical fully electric car‚ customers include high-profile figures like Arnold Schwarzenegger‚ George Clooney‚ and Jay Leno Designs and builds many of the components in its cars‚ including the power electronics‚ motor and battery packs Weaknesses • • • • Doesn’t have much brand recognition among the general public A very small company with
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From the book "Electric and Hybrid Cars A History" written by Curtis D. Anderson and July Anderson in 2010 we can assess that: "The history of electric vehicles can be generally divided into three parts: the early years (1890–1929)‚ including their golden age of dominance in the market
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The push/pull factor may seem like a good thing because it gets immigrants to migrate to the US. But if you observe it from a larger standpoint it’s a political marketing strategy‚ where the consumer is told all this thing about a product just to buy it. I say this because its true that the things that happen in other countries are inevitable
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great concern of the pollution caused by the fueled cars emissions and most people agree with that new alternatives must be used. Electric cars and Hybrid cars are the best-known alternatives‚ but the question is: which one is the best and more efficient. This report will talk about Electric and Hybrid cars in history‚ composition‚ comparison‚ and the future of cars‚ showing that the electric cars will be the future cars. 1- History: The Electric car wasn’t invented by a specific inventor; however
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Categorization of Hybrid and Electric cars: Hybrid and electric vehicle system components may include a battery for energy storage‚ an electric motor for propulsion‚ a generator‚ a mechanical transmission and a power control system. These components are brought together in different ways by different systems. Depending on these factors we can classify the electric car segment into 4 major parts: Hybrid Electric Vehicle Plug-in Hybrid Electric Vehicle Extended-Range Electric Vehicle Battery Electric
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supply chain management strategies‚ the strategies are usually categorized as a push or pull strategy. A push system computes production schedules that are based on long-term forecasts of sales of end products. It is akin to Materials Requirements Planning. Because a pull system relies on forecasts‚ it takes a lot longer for a push-based supply chain to react to changes that can occur in the marketplace. The pull system is akin to the Just-in-Time system that was discussed in the Barilla case
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Hybrid cars are designed on running on both an electric motor and an internal combustion system‚ and Electric cars run entirely on electricity without having an internal combustion system. In fact‚ both of these cars contain a rechargeable battery that can be charged externally‚ which helps in reducing the usage of gasoline which can diminish air pollution and save the environment. For example‚ a recent study by Experian Automotive reports that 40% more hybrid cars were sold in the U.S. in 2012 than
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