characteristics and objectives of four below-the-line promotional techniques (3.1) Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping
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NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea‚ the largest cosmetics brand in the world‚ had successfully defended its position during intense competition in its major European markets. Additionally‚ the company had expanded into many new markets in South and Latin America‚ Eastern Europe‚ and Asia. Nivea had created a number of new sub-brands
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What is Political Advertising? Advertising whose central focus is the marketing of ideas‚ attitudes‚ and concerns about public issues‚ including political concepts and political candidates. The essential task of political advertising is to gain the confidence of the people for their acceptance of ideas and‚ in the case of political campaign advertising‚ to influence their vote. Political advertising differs from commercial advertising in that the product is either a person or a philosophy rather
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Journal of Business Research 62 (2009) 768–774 Contents lists available at ScienceDirect Journal of Business Research Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance Mehmet I. Yagci a‚ Abhijit Biswas b‚⁎‚ Sujay Dutta b a b Faculty of Economics and Administrative Sciences‚ University of Mersin‚ Mersin 33342‚ Turkey School of Business Administration‚ Wayne State University‚ 5201 Cass Avenue‚ Detroit‚ MI 48202
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A learning objective is a statement of what the learner will know‚ understand‚ or be able to do as a result of engaging in a learning activity. As the expected outcomes are specific‚ clear and measurable in nursing care plan through assessment then it leads to planning and implements‚ same way in the learning objectives too. There are detailed processes‚ through which objectives are well identified like Audience‚ Behavior‚ Condition‚ and Degree‚ by which the health provider design educational programs
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FACULTY OF BUSINESS & MANAGEMENT SEMESTER 2‚ 2014 LOGT2003 Purchasing and Supply Chain Management GROUP ASSIGNMENT Name of Student ID Number Batch No. 1 Wong Sin Huey D130011A LM13-A 2 Ong Lim Ru Cheng D130053A LM13-B 3 Tee Chea Ping D130213B LM13-B 4 Tan Siew Yi D130250B LM13-B 5 Beh Hwee Kun D130336B LM13-B Introduction BHK Trading the nation ’s partner in the domestic paddy and rice industry‚ BHK Trading and its group of companies are involved in the procurement and processing of paddy as
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------------------------------------------------- European Advertising vs. American Advertising ------------------------------------------------- Research Paper ARS 230 The main aspect of advertising is to ‘get more bang for the buck’‚ to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years‚ advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition‚ but what if one
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task upon us to create a marketing plan which will attack the question: how can Amaral Remodeling increase its revenue through a new marketing strategy? Throughout this document‚ we will analyze and explore all potential means of achieving our objective. The external environment has changed the landscape of the construction industry. Contractors face economic‚ legal and technological challenges. The prices of homes have decreased‚ the building of new homes has slowed‚ and there have been an increased
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Language techniques are used in all forms of communication and are vital in everyday society. One main example of this is advertising‚ it is worth over two billion dollars alone online‚ meaning‚ it is imperative for the correct language techniques to be used in order to attract potential customers‚ providers and even potential partnerships. The way an ad is made affects its effectiveness and success. An ad can be broken down into four criteria’s; Attention‚ Interest‚ Desire and Action – known as
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nline Advertising in Nigeria One of the best channels for promoting brands ‚ products and businesses is Internet advertising and it has evolved into one of the most explored new mediums available today. The popularity of the Internet as a new media channel has exploded in recent years‚ attributed mostly to faster‚ more reliable and more affordable broadband connections . More and more advertisers are shifting from traditional advertising channels and going online in order to maximize audience
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