Question # 1 How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 Million subscribers in 40 Countries today? Goupon figured out that people were looking for simplicity in purchasing deals. They determined what people wanted and that they would purchase these items at a discounted price. They brought these deals to peoples hometowns and made it easy to try new things at a discounted price. Their concept was genious the model
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endogenous‚ influences would be their motives and personality. For example‚ the amount of money the customer has to buy the shoes‚ the style of shoes she prefers and the time she has to spend shopping for the shoes can all have an effect on the purchasing process. On the other hand‚ external‚ or exogenous‚ influences would be the culture and climate around the customer. Advertisements that were viewed by the customer‚ social status and pressures associated with buying the product‚ and the economic
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QUESTIONARES FOR ONLINE SURVEY 1. How often do you visit at www.Zalora.vn? Everyday Thrice a week Twice a week Once a week Others 2. How often do you usually shopping on www.Zalora.vn? Every day Thrice a week Twice a week Once a week
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mining analysis • Be able to get started and play around with your own data fluxicon Outline 1. Example Scenario 2. Roadmap 3. Hands-on Session 4. Take-away Points fluxicon Example Scenario Purchasing process ERP Requester Requester Manager Purchasing Agent Supplier Financial Manager fluxicon Problems 1. Inefficient operations 2. Need to demonstrate compliance 3. Complaints about process duration fluxicon Analysis Goals 1. Understand the process
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in recognizing and solving some of the staffing problems that are affecting CanGo’s progress. Week 3 Analysis 1. Issue: The new system that Jack has chosen is quite expensive. Recommendation: Opt to start with only one ASRS instead of purchasing two at this time to see how product flows and if they really are in need for a second one. Recommendation: CanGo can rearrange the picking and ordering stations to make them more efficient. If the flow is off now‚ rearrangement of the picking
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Develop an argument for or against single sourcing and close supplier relationships in public sector procurement. Argue for single sourcing‚ or argue against single sourcing. State your claim‚ your reasoning‚ your evidence and any anticipated objections or rebuttals‚ and draw a conclusion. Definition Before anything else‚ I would like to clarify the difference between the single sourcing and sole sourcing. Single sourcing is refer to purchase from one selected supplier‚ though there may have other
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that they either do not need the item or are unable to afford it. They ponder whether or not the item they will be purchasing will provide a benefit to their lifestyle and needs. These shoppers often ask themselves‚ “Is it worth it?”‚ “How often will I use it?”‚ or “Could I get a better deal elsewhere?”. Hesitant shoppers try their best to ensure that the item that they are purchasing is really necessary. More often than not they prioritize other important things before shopping. The Looker: The
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their location‚ and are able to bypass restrictive import policies‚ as the Internet allows shoppers to make purchases from vendors in other locations around the world. Shoppers are able to use the Internet as a powerful research instrument in the purchasing process. For certain products such as books and Videos/CDs/DVDs‚ reviews and recommendations are important factors in influencing purchase decision. With online shopping‚ shoppers no longer have to suffer the costs and incomplete information of
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the responses could conclude that he does not like them because they are cheap and available to everyone‚ which he considers to mean lower quality. He likes to buy products with tested quality and brand name means a lot to him when deciding on purchasing a particular product. Based on the above I conclude that his motives for purchases are emotional‚ such as pride‚
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normal user it is very difficult to feel comfortable to buy the specific brand. 2. Dissonance reducing Buying Behavior – is the consumer buying behavior where the prices of the product are too high and the purchases are very infrequent. After the purchasing decision‚ the consumer may face certain degree of dissonance after the purchase decision. For example‚ purchase of the floor tiles‚ where there is not significant differences in the available brands. 3. Habitual Buying Behavior – In this behavior
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