adidas Strategic Analysis 2011 ‐ 2016 David Bajak MET AD 711 Leadership and Strategy December 18‚ 2010 What business are we in? • Currently – Athletic Performance Enhancing Footwear‚ Apparel & Equipment (80%) – Athletic Fashion Styled Footwear‚ Apparel & Equipment (20%) • Recommend – Design – Marketing – Retail Distribution Competitive Forces Affecting adidas • Five‐Forces Model of Competition – High Rivalry among Competitors • Intense rivalry between adidas (21%) & Nike (36%) for market
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to dissolve the company and Rudolph went and started his own company called Puma schuhfabrik Rudolph Dassler. Since that time Puma became the new entrance and first rivalry for the company. Adolph registered the Adidas trade mark in year 1949 and since that time two companies started competing each other to the extend which each company was dispiriting its employees from being friend with other company’s employees. Adidas continued its innovation in order to be step ahead from the competitor by introduce
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BACKGROUND Adidas AG FWB: ADS‚ ADR:Pink Sheets: ADDYY) is a German sports apparel manufacturer and parent company of the Adidas Group‚ which consists of the Reebok sportswear company‚ golf company (including Ashworth)‚ and Rockport. Adidas was founded in 1948 by Adolf "Adi" Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother‚ Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in
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the organization. On the hand‚ external competitiveness refers to how an organization pays for jobs in relation to its competitors. For example‚ Adidas pays its employees in relation to Nike’s pay to its employees. The organization sets its pay limits with respect to the lower limit pay rate and upper limit pay rate (Hill &Irwin‚ 11). According to Nike code of conduct‚ the organization uses both internal alignment and external competitiveness. This is because it pays minimum wage to its employees
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The History of Adidas- The history of Adidas started in a small town in Bavaria‚ Germany. Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get it’s name known. However‚ in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and
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Nike and Addidas have reinvented the sportswear brands. They both attract consumers and created a vision that embedded top quality of products within the consumer’s mind. Nike is still known as one of the best providers in the sportswear market but Addidas is slowly reaching up its potential. Addidas is expanding rapidly and give Nike stiff completion on the market shares in the sportswear industry. Nike acquired Umbro‚ hurley‚ Converse and Cole Haan. Addidas extended its brand acquisition to Reebok
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Herbert Hainer‚ CEO Adidas‚ speaks openly and honestly about his efforts to knock Nike off the Top Spot in 2010 by leveraging the firm’s $200 million World Cup sponsorship push to its full advantage. Currently within spitting distance of Nike’s 2007 €11.1 billion revenue‚ Herbert explains how the World Cup equates to big wins for brands like Adidas in terms of sponsorship‚ advertising and exposure. “The World Cup is definitely the biggest event for us‚” he admits‚ adding that football is in the
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MARKETING PLAN FOR PUMA CURRENT MARKETING SITUATION Puma was founded in 1924 in Germany‚ by two brothers‚ and it’s first official ‘out’ was in the 1936 Olympic Games in Berlin. At that time all of the German athletic team was outfitted by the company. In November of 2005 PUMA announced that it will sponsor 8 countries in the 2006 World Soccer Championship. One of the countries that is not included is the US. The growing popularity of the brand has resulted in the worldwide sales gain of over
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------------------------------------------------- ADIDAS AG Table of contents The internal Environment: 2 Men 2 Working conditions: 2 Money 3 Machinery 3 Materials 3 Micro environment: 4 Consumers 4 Shareholders 4 Local authorities 4 Enviromentalists 4 Suppliers 4 Supplier factories by region 2010 5 Macro Enviroment: 5 Economic factors 5 Technological factors 5 Socio cultural factors 5 Adidas is one of the best known sportswear brands in the entire world. The internal Environment: Men Adidas has
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professional athlete contracts with huge stars like Kevin Durant and LeBron James and even just their symbol‚ Nike is a household name. Its extremely hard to go anywhere without seeing a pair of their shoes‚ their symbol on a piece of some ones clothing‚ or even spotting one of their backpacks. But does that mean they would be a good investment? This paper aims to analyze the financial situations of Nike and one of its lead competitors‚ Under Armour‚ and help decide whether they have investment potential
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