automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool
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Strategic Analysis Faculty of Business and Law Business and Management – Top Up Level: 3 Module: SIM336 Strategic Management Assignment Code: SIM336 Module Leader: Derek Harwood Issue date: January 2014 Return date: Wednesday 7th May 2014 – 1pm Contribution to module assessment: 100% First Name: Arthur Surname: TISSERAND Word Total Count: 3294 Student ID: 19907465744 Problematic: Why the Smartbox Company has several difficulties
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From the ability to change physical form to a blood-thirsty nature society has always been morbidly fascinated with the concept of Dracula. It has not only seduced literature such as Bram Stoker’s Dracula but also infected mainstream music and film industries. Many composers have expanded and appropriated much of the vampire genre such as Francis Ford Coppola’s Dracula and Slayer’s Bloodline. The ideas surrounding vampires has been of good versus evil‚ the nature of religion and immortality. It is
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Phillips (2002) Bull (1999) Tyerman (2006) Religion ‘God’s favour dictated much of their lives‚ and explained both natural and man-made events’ Eternal damnation – ‘A prime concern for the medieval man was to avoid the terrors of the afterlife’ – ‘torments of hell so violently depicted’ Pilgrimage was extremely popular – saints used as intermediaries Need to atone for one’s sins – emphasised by reform of the papacy Stereotypes of Islam and Muslims as ‘idolatrous polytheists’ Perception of
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Brand Personality – Puma Tazon II ‘Personality traits are what the brand will live and die for’ Rohan is a 22year old boy‚ tall and fit. He is a 3rd year student of bachelor of commerce. He studies at Symbiosis‚ Pune. He’s full of life – entertainer‚ hardworking and a go-getter. He comes from a rich family. He rides to college everyday on his sports bike. He likes hanging out with his friends during his free time. He loves adventure sports. He party’s hard on weekends. He is also good
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Hahn’s heart skipped a beat during the gearshift from fourth to fifth. His face sent through the back of his skull as Troy firmly planted his foot to the firewall. Gripping the seat with his sweaty palms‚ Hahn smiled uncontrollably underneath his helmet as he watched Troy thread the turns as if the car were glued to the circuit. As he walked up pit lane‚ Hahn’s nostrils were filled the familiar pungent scents of burnt tires and ethanol‚ his ears filled with the roar of Japanese tuner cars racing
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Hair extensions offer a way to change your look in a very short period of time. Whether you wish to have longer hair without waiting for your tresses to grow‚ want more volume and cannot achieve the desired look with products or would like highlights without the need for resorting to chemicals‚ these extensions tend to be of great help in achieving your personal goal. Don’t rush out and purchase discount hair extensions‚ however‚ as doing so can detract from your appearance rather than benefiting
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specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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