1 How to Pass LCCI Examinations Board Public Relations – Second Level How to Pass LCCI Examinations Board Public Relations – Second Level STIKOM LSPR - Jakarta 2 How to Pass Public Relations 2nd Level Department of Business Studies Study Guide 2009 Prepared by Yunita Permatasari‚ MSi Produced by learning materials center Copyright STIKOM LSPR 2009 Sekolah Tinggi Ilmu Komunikasi The London School of Public Relations-Jakarta Produced for Learning Materials Center How to
Premium Public relations
There is a plethora of definitions when it comes to describing public relations. According to www.prsa.org‚ “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations deals with planning. Planning for the promotion of goods‚ services and the images of organizations in the eyes of the public. Public relations professionals work to build long-term relationships among individuals and institutions.
Premium Public relations Rockefeller family John D. Rockefeller
Public Relations Specialist Patricia Butherus 1st Period A public relations specialist’s job is to maintain a person’s or organization’s positive relationship with their customers‚ the public‚ the media‚ and any future customers. Also‚ public relations specialists get the word out to customers and the media. They invite reporters to and plan press conferences‚ plan promotional events‚ and set up factory tours. For grand opening events‚ they coordinate with marketing and advertising personnel
Premium Public relations
PR99 – Contemporary Public Relations Study Guide 1. All of the following are to be considered when making ethical decisions in public relations EXCEPT: * Ethical decisions are based on: the public interest‚ employer or client‚ * professional organization code of ethics and personal values. 2. Which demographic group is the largest consumer of television‚ magazines‚ books‚ and newspapers? * Baby Boomers 3. “Respecting all opinions and supporting the right of
Premium Public relations Mass media
icDefinitions of Public Relations 1. MEXICO STATEMENT Public relations is the Art and Social Science of analyzing trends‚ predicting their consequences‚ counseling organizational leaders‚ and implementing planned programs of action which serve both the organizations and the public interest. 2. PUBLIC RELATIONS NEWS Public relations is the Management Function which evaluates public attitudes‚ identifies the policies and procedures of an individual or organization with the Public Interest‚ and
Premium Public relations
Public Relations and Marketing Both Public Relations and Marketing are very popular and useful majors in American universities. However‚ many people are not able to distinguish the differences between them because they have similar functions for a company. What is more‚ some companies set up a Marketing Department and ask the department to do the Public Relations tasks. According to what I learned from college‚ I would like to say that Public Relations is necessary for a successful company
Premium Public relations Marketing Sales
Financial Public Relations What is Financial PR? Simply put‚ communicating with the financial public is known as financial public relations. But‚ then‚ if all publics are equal in the eyes of PR‚ how do some publics come to gain special importance with the same PR? In fact‚ these special publics are quite sizeable in number and form dominant groups in the domain of financial public relations. They matter more to the organization although no PR and management can ignore any public‚ and effective
Premium Public relations
Public Relations and Professionalism The public relations image and professionalism of the private security industry are of grave importance. They must have a very professional image and act very professionally as well. They must follow all guidelines and procedures as they are instructed to so they do not make people turn away from law enforcement or public relations. Having public relations allows the police to have extra eyes at all times which helps them do their job better and more efficiently
Free Police Law Crime prevention
Week 1: Chapter 3- Role of the public relations practitioner Key roles for PR: Managerial Operational Reflective (role of analysing changing social values to adjust to organisations‚ standards and values of social responsibility and is aimed at influencing the dominant coalition). Educational (aims to increase communication competence of employees). • Systems theory works on a basis that everything in the social world is part of a system that interacts with other systems on that
Premium Public relations
Promotion Promotion is all about offer free coupon‚ discount‚ voucher‚ and so on. It is a tool that can incentive the market sell in short term period. “Sell promotion is an incentives designed tool to stimulate the purchase or sale of a product‚ usually in the short term (Smashiq‚ 2008)”. So it is used to accelerate short-term sales and also building brand awareness and encouraging repeat buying. However there are some promotion strategies that KFC Company normally will uses included printable
Premium Marketing Public relations Time