method. There are 5 types of segmentation that a business can use to target their customers. Demographical: taking a certain segment of the population and grouping them according to categories such as age‚ gender‚ income‚ occupation and so on. Psychographic: when a certain segment of the population is taken and grouped into how people choose to live. This includes things like; lifestyle choices‚ activities‚ interests‚ opinions and so on. Geographical: taking a certain group of the population and grouping
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various sizes like small‚ large‚ medium depending upon the number of people. Occupation – Hush Puppies offers shoes based on occupation. For e.g.Mocca Zero‚ Hpo2 flex‚ Maycomb are formal shoes for business people. Montrose sl‚ Leo for students. Psychographic segmentation – it is the method of dividing markets on the bases of attitude & values. Values- when Indians buy products they want maximum features & benefits for that cost. Micro max came with fun book tablets which had various
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Acknowledgement Our gratitude and heart-warming thanks goes out to our MKT 101 lecturer Mr. Md Nazzmul Hussain‚ East West University for his guidance and for assigning us to do a project of this calibre which was quiet challenging but which was something we as a group enjoyed working on. Our further gratitude goes out to all the students that took their time and participated in the market survey which helped us conclude this project successfully. And finally our gratitude goes out to our
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MC.DONALD’S CASE ANALYSIS Submitted by: GROUP No. 3 Pradeep Kumar Agrawal Shikhar Katuva Ipseeta Deepjita Shikhar Abstract McDonaldis one of the leading fast food chain operating in more than 120 countries (Exhibit - 4) with more than 30000 restaurants. McDonald opened its first restaurant in 1955 in Illinois and started to grow rapidly serving around 47 million customers daily with more than 1.5 million employees. As far as Indian markets is concerned
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1) List & explain major segmentations done by scoot Demographics of Scoot Airlines: * Gender : Both Males& Females * Age Groups : 18 - 30 Years of Age * Income Groups : Low – Middle Income Groups * Psychographic groups : Young Adults & Young Parents (Bēhance‚ 2012) In order to target/ attract this market segment‚ scoot has done the followings: * Offeringtheir flights up to 40% cheaper than regular airlines. * Rents an iPad for in-flight entertainment‚ with
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TABLE OF CONTENT No. | Contents | Pages | 1 | 1.0 Executive Summary | 2 | 2 | 2.0 Situation Analysis | 3 | 3 | 2.1 Company Analysis | 3-4 | 4 | 2.2 Macro-environmental PEST analysis | 5-6 | 5 | 2.3 Market Analysis | 7-8 | 6 | 2.4 Competitor Analysis | 9 | 7 | 2.5 SWOT Analysis | 10-15 | 8 | 3.0 Market Targeting and Positioning | 16 | 9 | 3.1 Target market | 16-18 | 10 | 3.2 Product positioning | 18-19 | 11 | 3.3 Suggestion to Melaka Toy Museum | 20 | 12 | 4.0 Marketing
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Individual Differences Important tools for segmentation They include: Demographics‚ psychographics and personality Consumer Motivation (Chapter 8) Consumer Knowledge (Chapter 9) Consumer Beliefs‚ Feelings‚ Attitudes and Intentions (Chapter 10) Analyzing and Predicting Consumer Behavior Demographics is the size‚ structure‚ and distribution of a population Marketers use demographic analysis as market segment descriptors and in trend analysis I- Demographics A- Structure of Markets
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1. PRESENTATION OF THE PRODUCT • Product: Nescau‚ chocolate powder • Creator: Nestlé • Segment: Food • Main competitor: Toddy Nescau’s history started in 1932 when the product was developed‚ in Brazil‚ and was launched by Nestle‚ almost with no publicity support. It was recommended for mothers worried about their son’s nutrition. The first name was Nescao‚ a combination of the words Nestle and cacao (cacao=cacau=cocoa). With the same name‚ the product was launched in Italy
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Main Points‚ Issues and Ideas of the article In today’s world‚ the competition is fierce and shareholders demand high return on investment. Thus‚ there is a need to maximize profitability. Increasing revenues while minimizing costs are ways to boost profits. The article “Managing Customer Value” suggests that customers might be the key to improve profits. Customers are assets to firms; they generate revenues. However‚ some assets generate more revenues than other. In order to foster maximum
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Mhd Mouafak Alomari Assignment: Market Segmentation and Product Positioning Strayer University Dr. Joel Nwagbaraocha Wednesday 04/19/2011 “My Teacher”: Introduction and identification “My Teacher” is a new service that made on the concept of helping‚ graduate or international student in the United States to develop and improve his educational career when he feels that he is under leveled or he lacks the ability of staying on the same level of his colleagues‚ and have the desire to increase
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