PUBLIC RELATION IN EDUCATION WHAT IS PUBLIC RELATION? Public relations (PR) is the way organisations‚ companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases‚ newsletters‚ public appearances‚ etc. as well as utilisation of the world wide web. In 2011/12‚ PRSA
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ETHICS CODE COMPARISON Zane Ellis Liberty University Abstract When reading the code of ethics for both the ACA (American Counseling Association) and the AACC (American Association of Christian Counselors)‚ one can immediately notice several differences in how both associations make sense of ethics in their own professions. There are very general differences in the two codes of ethics and there are vast differences in the codes. Also discussed in this research are
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DEFINING PUBLIC RELATIONS Lecturer: Cassie @ Chitara Ramasamy Session: 2014 Lesson Outline: Definition of public relations Process to influence public opinion The publics of public relations The functions of public relations Learning Objective of Topic 1: After reading this chapter‚ you should be able to Explain the meaning of public relation Explain the various process of public relation
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Looking for a Career Option in the Field of Public Relations? This section features Public Relations as a career option‚ elaborated with reference to the job profile‚ personality traits required‚ the courses and training involved‚ premier institutions and future prospects. Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public. Public could include shareholders‚ government
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PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations‚ USA‚ "Public Relations is a deliberate‚ planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO)‚ also known as ’Media Specialist‚’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various modes of media. For
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The Code of Professional Ethics and Practices (Revised May‚ 2010) We—the members of the American Association for Public Opinion Research and its affiliated chapters—subscribe to the principles expressed in the following Code. Our goals are to support sound and ethical practice in the conduct of survey and public opinion research and in the use of such research for policy- and decision-making in the public and private sectors‚ as well as to improve public understanding of survey and public opinion
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Week 1: Chapter 3- Role of the public relations practitioner Key roles for PR: Managerial Operational Reflective (role of analysing changing social values to adjust to organisations‚ standards and values of social responsibility and is aimed at influencing the dominant coalition). Educational (aims to increase communication competence of employees). • Systems theory works on a basis that everything in the social world is part of a system that interacts with other systems on that
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The Challenge of Public Relations • PR is multifaceted ⁃ A public relations professional must have skills in ⁃ Written and interpersonal communication ⁃ Research ⁃ Negotiation ⁃ Creativity ⁃ Logistics ⁃ Facilitation ⁃ Problem solving Global Scope • The public relations industry is growing in many nations ⁃ Almost $8 billion spent each year in the US ⁃ Expected growth of 23% in Asian revenue in the next five years ⁃ Annual spending of $2.2 billion in China A Variety
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Implementation of NDCA’s Code of Ethics Akemi L. Stout Grand Canyon University: LDR 800 October 23‚ 2011 Introduction “Perpetual optimism is a force multiplier” (Powell‚ 2007) Codes of ethics are guidelines provided by business entities to communicate to the subordinates the beliefs‚ values‚ missions and overall perspectives of what the company or organization is about. In this paper‚ I will give my ideas of how I feel my code of ethics should be best implemented. In doing so‚ I will
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CODE OF ETHICS FOR PROFESSIONAL ACCOUNTANTS IN THE PHILIPPINES CONTENTS PREFACE PART A: GENERAL APPLICATION OF THE CODE 100 110 120 130 140 150 Introduction and Fundamental Principles Integrity Objectivity Professional Competence and Due Care Confidentiality Professional Behavior PART B: PROFESSIONAL ACCOUNTANTS IN PUBLIC PRACTICE 200 210 220 230 240 250 260 270 280 290 Introduction Professional Appointment Conflicts of Interest Second Opinions Fees and Other Types of Remuneration Marketing
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