MARKETING MANAGEMENT [pic] PRODUCT : PROTON EXORA 2 For: Michael M.Dent Msc‚ MPhil‚ MCIM Prepared by: Halisah Ashari CGA 080108 Linda Sim Siew Kian CGA 080016 Teh Chye Beng CGA 080035 CONTENTS EXECUTIVE SUMMARY 4 1. INTRODUCTION 1. AUTO INDUSTRY IN GENERAL 2009 4 2. COMPANY BACKGROUND 7 1. PRODUCTS AND SERVICES 8 3. PROBLEM IDENTIFICATION 1. PROTON CONTROVERSIES 9 2. BUSINESS MODEL
Premium Marketing Brand Automotive industry
growth of a company (ESCAP 2009). Here I choose a business organization which is PROTON to classify PEST which manipulates a helpful technique of abbreviation the exterior surroundings in which this business functions. Nevertheless‚ it has to exist trailed up through thoughtfulness of how this company ought to react towards these pressures. The purpose of this document is towards the center of attention on the matter of proton within conditions of confronting dissimilar quandaries within the Malaysia as
Premium Proton Wira
The extract under the title is taken from the trilogy “The Forsyte Saga” written by the English novelist and playwright‚ winner of the Nobel Prize for Literature in 1932 John Galsworthy. Galsworthy became known for his portrayal of the British upper middle class and for his social satire. His most famous work is THE FORSYTE SAGA (1906-1921)‚ an English parallel to Thomas Mann’s Buddenbrooks (1901). Galsworthy was a representative of the literary tradition‚ which has regarded the novel as an instrument
Premium
Question 1: From a financial analysis perspective‚ has the Proton management done a good job? Liquidity Ratio 2005 2006 2007 2008 2009 Current Ratio [Current Asset / Current Liabilities] 5‚026.5 / 2‚210 = 2.27 4‚431 / 2‚341.1 = 1.89 3‚165.5 / 1‚533.8 = 2.06 3‚446.1 / 1‚639.2 = 2.10 3‚404.6 / 1‚883.6 = 1.81 Quick Ratio [(Current Asset – Inventories) / Current Liabilities] 4‚059.4 / 2‚210 = 1.84 3‚042 / 2‚341.1 = 1.30 1‚891.9 / 1‚533.8 = 1.23 2‚345.8 / 1‚639.2 = 1.43 2‚009.5 / 1‚883.6 = 1.07 Liquidity
Premium Financial ratio Financial ratios Automotive industry
Text analysis John Galsworthy (1867 –1933) was an English novelist. Notable works include The Forsyte Saga (1906–1921) and its sequels‚ A Modern Comedy and End of the Chapter. He won the Nobel Prize in Literature in 1932. In this extract the building of house continues and Soames has some financial problems with it. He had an argument with Bosinney because of money. Soames starts to remember his courtship and suddenly remembers that he gave a swear to Irene and forgot about it in a few days
Premium Nobel Prize Fiction
ACC 4291 INTEGRATED CASE STUDY SECTION 1 CASE REPORT CASE 3: PROTON – FROM SAGA TO EXORA Question 1 From a financial analyst perspective‚ has the proton management done a good job? Based on the financial performance of PROTON from 2005 till 2009‚ our observation from a financial analysis perspective showed that Proton management has not done a good job as far as financial performance is concern. The Key Financial Indicators (KFIs) covers measurements such as basic earnings per share‚ net assets
Premium Automotive industry Debt Leverage
Introduction This report discusses about how Proton Holdings Berhad expands its operation internationally to India. A SWOT Analysis of Proton Holding Berhad will be carried out to to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in this project. The report will be separated into 2 parts. Firstly this report will discuss about the profile of Proton Holdings Berhad and nature of its business in order to analyse the internal factors. In the second part‚ SEPT Analysis
Premium India Proton Automobile
Automobile Manufacturer Limited Corporation) is Malaysia ’s second automobile manufacturer after Proton . It was established in 1993 . * Perodua mainly produces compact cars and therefore does not actually compete with Proton for the same market niche. In the United Kingdom their cars are sold by Proton dealers who wish to attract those customers seeking a smaller and cheaper alternative to the Proton range. # * The Perodua Kancil is Daihatsu Mira while Kelisa is Daihatsu Cuores assembled
Premium Economy of Malaysia Selangor Daihatsu
Main characters of Forsytes (Soames and Irene) The Forsyte Saga‚ in particular The Man of Property‚ is regarded as John Galsworthy’s most enduring work. It is the story of one upper middle-class family in England in the late nineteenth and early twentieth centuries. The Man of Property opens in June 1886‚ at the gathering of the Forsyte clan‚ at the home of Old Jolyon‚ to celebrate the engagement of his granddaughter‚ June‚ child of young Jolyon‚ to the architect Philip Bosinney‚ an outsider to the
Premium Marriage
conventional ones. In such a scenario‚ Proton Therapy‚ the most advanced radiation technique available‚ is being projected as the Rolls Royce of Radiation Oncology. Unfortunately‚ access to proton therapy is limited for many patients due to the low number of proton therapy centers. Hence‚ many research institutes and hospitals are now investing in proton therapy to make it more accessible to patients. And More Visit:- http://www.rncos.com/Market-Analysis-Reports/US-Proton-Therapy-Outlook-Market-Opportunities-IM698
Premium Proton therapy Radiation therapy Cancer