CHAPTER I: INTRODUCTION MCDONALD’S VS KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like burgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine.
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ahead of second-enterprises‚ but also its old rival – McDonald’s global fast food far behind boss as the main subsidiary of Yum‚ KFC denied. 2007 is the 20th anniversary of KFC(Kentucky Fried Chichen) into the Chinese market‚ the number of branches in mainland China have more than two thousand. Behind the rapid development‚ efficient and smooth logistics system is a KFC a powerful weapon ahead of the competition. 1‚ the fast moving consumer goods supply chain requirements Fast moving consumer goods
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THE EXTERNAL ENVIRONMENT AFFECTING KFC 1.0 External Analysis For success within the airline industry‚ an awareness of the external environment is essential. This section aims to highlight the position of the industry‚ in particular looking at competitors and assessing KFC’s capability to meet current and future challenges. 1.1 PESTEL Analysis An analysis of the macro-environment has been carried out using PESTEL POLITICAL: The operations of KFC are affected by the government policies
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the Board of Examiners to be one of the two Overall Winners for the 1998 HKMA Quality Award. KFC: Kentucky Fried Chicken (KFC) Corporation is a member of the Pepsi family of quick-service restaurants. Established in 1952‚ the FKC system consists of 2000 company-owned and over 3000 franchised restaurants. In 1992‚ KFC generated sales of over $3 billion while serving over 600 million customers. KFC has several basic types being a dine-in restaurant with a customer seating area with delivery services
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A comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization Abstract McDonald’s is the greatest fast food chain in the world‚ its company sales and operate income was largely exceeded KFC on a global scale‚ but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy‚ emphases on finding the similarities and differentiations from “Seven P Formula” and finally makes
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Promotional mix It is helpful to define the five main elements of the promotional mix before considering their strengths and limitations. Advertising Advertising is any paid form of non-personal communication of ideas or products in the "prime media": i.e. television‚ newspapers‚ magazines‚ billboard posters‚ radio‚ cinema etc. Advertising is intended to persuade and to inform. The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you
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SECTION 2. OPERATION 2.1 INTRODUCTION The KFC Programmable Controller has two fundamental modes of operation: cook and program. In the cook mode the melt‚ stand-by‚ heat‚ and timer functions are active. In program‚ these modes are set by the operator. Melt Indicator - The display will read “LO” when the control is in the automatic melt mode. If the temperature of the shortening is below 185º the control will enter the melt mode. When the temperature of the shortening reaches 185º hte control will
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drink ultra premium beer. Promotional Objectives 1) To increase the overall sales of Zebra Beer 2) Build awareness to the target market 3) Promote loyalty and long term growth Promotional Budget: Zabra Beer Promotional Budget - Packaging: $3.50 - $4.00 Per Case Advertising: $2.00-$3.00 Per Case Point-of Purchase displays: $0.50 -$1.50 Per Case Distributor Loyalty program: $5‚000.00 Consumer Loyalty program: $10‚000.00 Publicity: $10‚000.00 The promotional budget will be mainly related
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Planning Florin Andrei Stancu ID: 20698 KFC Case Study Introduction KFC (Kentucky Fried Chicken) is one of the most popular and widely spread fast food chain spread across various countries. KFC has established in market as a specialist in fried chicken. Headquartered in Louisville‚ Kentucky‚ US‚ KFC today is world’s second largest fast food chain after McDonalds with presence in several countries. As of December 2012‚ KFC had more than 18‚000 outlets spread across
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KFC‘s 4P strategy in China 1. Product In order to bring success in China‚ KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of “adjusting the native ways of thinking and behaviors to be consistent with the local culture” (Kotler‚ 1982)‚ KFC tends to launch Chinese food apart from western food like burger or chicken wings‚ for examples‚ Chinese food like congee and rice‚ and promote Chinese herbal tea in 2004. KFC launched Chinese
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