IT in travel ROLE OF IT IN TRAVEL AND TOURISM INDUSTRY GROUP - BK Rajnikant Patel - 111 Dr. Sushant Patel - 112 Rachita Patnaik - 113 Yashasvi Patravali - 114 Navjot Singh - 115 Preview IT has touched every aspect of commerce and turned those industries into gold mines. Travel & tourism industry is also one of those which IT has not spared. And how it has brought about transformation and revolution will be seen in the due course of the presentation. Let
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Is tourism the world’s largest industry Tourism is a typical activity of fashion that the public participate widely and it has grown in importance over recorded human history. Innumerable articles refer tourism as “the world’s largest industry”; policy-makers‚ analysts‚ and scholars often speak of the size of the tourism compared to that of other industries (Smith 2004: 26). These series of misleading statement‚ together with the mass media’s reports (out of context)‚ make the idea that tourism is
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few of journals and articles previewed to gain and understand on ‘The Impact of Promotional Strategies on Sales Performance of Nestlé. In analyzing the introduction‚ the researcher is focusing on the following aspect such as background of study‚ problem statement‚ researcher objectives‚ researcher questions‚ significance of study and also the organization of chapters. 1.2 Problems Statement Promotion strategy includes of planning‚ implementing and controlling of communication from an organization
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Winsted‚ 2000). World travel and tourism as one of the world’s largest industries‚ supporting 266 million jobs and generating 9 per cent of the World GDP. Each year the global travel and tourism industry generates several thousand billions U.S. dollars in revenue. According to UNWTO the number of International tourist arrivals worldwide exceeded the one billion mark for the first time in 2012 (appendix 1).
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Melaka Tourism Industry Writers Chew Sze-Siong Lecturer Faculty of Hotel and Tourism Management University Technology of MARA Melaka Fauzunnasirah Fazil Lecturer Faculty of Hotel and Tourism Management University Technology of MARA Melaka ABTRACT Seasonality in tourism demand is common among all sectors which involve in the industry and become a focal issue‚ particularly in the peripheral destinations and areas with four seasons. Seasonality phenomenon in tourism can be
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Overview of the Maldives tourism industry Tourism in the Maldives took off in the early 1970s‚ The beginnings of tourism in the country saw the development of just two islands as resorts in 1972‚ with a capacity of just 280 beds. The supply of tourist accommodation has increased at a very steady rate. This increase was planned to meet the international tourist arrivals to the Maldives and at the end of year 2010 there were 25‚701 beds in the industry. This includes Resorts‚ Marinas‚ Hotels
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1.1 Using the PESTEL framework‚ identify and discuss the key factors in the macro environment that influence the tourism industry. Political: A large influence on the tourism industry can be the stability of government. If the government in unstable it can be viewed as dangerous and unpleasant to visit. This can have a huge impact on that countries tourism numbers. Some governments also choose to make shopping tax-free for tourists‚ as tourists have the right to claim back VAT (Value-Added Tax)/GST
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The term ‘Do It Yourself’ in tourism refers to consumers booking individual aspects of their holiday directly with the producer‚ instead of using an external agent‚ such as Thomas Cook. In recent years‚ there has been a rise in the United Kingdom in the number of ‘DIY’ holidays from 57% in 2005 to 62.3% in 2009 (Keynote‚ 2010) due to several significant driving factors influencing consumers’ behaviour. Examples of these external drivers are changes in technology‚ the Internet revolution for example
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Running Head: PROMOTION Promotional Decisions in Marketing Nadine Mwihaki Maina 08smc119 Principles of Marketing BCM208 Mr. Kiarie TABLE OF CONTENT 1. INTRODUCTION 1.1 Definition of promotion 1.2 Reasons for promotion 1.3 Elements of Promotion 1.4 Promotion Strategy 2. ADVERTISING 2.1. Definition of advertising 2.2. Tools used in advertising(Seven steps of advertising) 2.3. Types of advertising 2.4. Reasons for advertising 3. PUBLIC RELATIONS 3.1. Definition of public relations 3.2. How public
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A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness of people towards Amul Prolife & Ice cream . ➢ To know in which segment ice cream are mostly like/preferred. ➢ To know which advertisement tool is mostly preferred by people. ➢ To know the preference of Amul ice cream with comparison to other competitive brands. ➢ To know the factors which affects consumer’s buying behavior to purchase prolife & sugar free ice cream
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