Pennzoil-Quaker State Canada (PQS) are planning promotions to attract more customers to use their motor oil so that PQS can not only increase motor oil sales‚ but also strengthen their brand name in the Canadian market. In Canada‚ people change the cars frequently and most owners decline the times of changing motor oil in a year. Therefore‚ PQS should enhance the Roadside Assistance program to allure new customers and implement the One-to-One program to preserve the relationships among the customers
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1. Introduction It was the export promotion (EP) strategy that accounted for East Asian’s states’ success of economic development. Meanwhile‚ many other developing countries such as Latin America countries had committed to an alternative strategy‚ import substitution (IS). The IS strategy yielded disappointing results: most of these countries did not succeed in either industrialization or economic growth while export-oriented industrializations (EOIs) sustained fast economic development. Data
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Promotion Activity: Airline Industry Introduction: Marketing Mix: Marketing involves a large number of activities. In beginning‚ an organization has to decide target group of customers to whom to be served. When the target group of customer are decided‚ then the product or service is launched in market. The launching of product is done with the help of the proper product‚ price of product‚ distribution of product and appropriate promotion activity for product. These whole processes are combined
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The 4 Ps of marketing are product‚ price‚ place and promotion. All four of these elements combine to make a successful marketing strategy. Promotion looks to communicate the company’s message across to the consumer. The four main tools of promotion are advertising‚ sales promotion‚ public relation and direct marketing.AdvertisingAdvertising is defined as any form of paid communication or promotion for product‚ service and idea. Advertisement is not only used by companies but in many cases by museum
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Promotion Our company promotes our cinema through internet‚ flyer‚ collecting point to claim the ticket and newspaper. Our company will choose these methods is because it can easily attract customer. Nowadays‚ many people are using shopping‚ buying and entertaining in the internet. It is very interactive media which allow for a two-way flow of information. Many people are always getting the information through Facebook‚ so our company will set a website on Facebook. Through Facebook
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Promotion based on seniority Argurments against promotion based on seniority Group 2 Tran Vo Anh Duy Nguyen Huy Hoang Nguyen Huy Hung Phan Nguyen Khanh Ly Lam Thi Phuong Minh Le Thuy Uyen Human Resource Management MBC: 3.3 Prf: Dr. Lam Nguyen Supporting arguments Before giving several disadvantages of using promotion based on seniority system‚ definition of seniority is considered. In his book‚ Zack (1989) stated‚ “The
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purpose of this analysis‚ the service of delivering rental vehicles will be considered to be in the mature phase. Enterprise has a unique mix of products and services that differentiate it among its competitors. Enterprise was the first rental-car company to offer free pick up and drop for its customers. Hertz‚ Enterprise’s main competitor has only recently started offering pick up services and it is only offered at a few select locations. The idea for this service came from an entry level
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A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
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Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India‚ there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically‚ industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments
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the America‚ it doesn’t matter how rich or poor people are‚ there is one product that any household has to have at least one. It is a car. In fact‚ cars have played an extremely important role in American society. A car wasn’t invented like other machinery‚ but it was the accumulation of many levels of invention and a combination of many scientific discoveries. Cars’ origin was in Europe by the French and the German and Paris and named by the Paris Academy of Sciences. But automobile industry brilliantly
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