before 31st October 2011‚ to the coordinator of your study center. 1 a) Describe the role of marketing communication in effective marketing of a firm’s product/service offering. Unit 1.2 b) What is promotion mix? Explain the various components for planning promotion strategy for any service brand of your choice. Unit 1.6 2 a) Why is media planning important in advertising? Bring out the merits and demerits of the various media available to the advertiser. Unit 9.1‚ 9.6‚ 10.3
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Abstract The company 3M is a diverse company that was incorporated on June 25‚ 1929 with presence in more than 10 industries alone. “3M products are sold through a number of distribution channels‚ including directly to users and through wholesalers‚ retailers‚ jobbers‚ distributors and dealers in a range of trades in a number of countries worldwide” ("3M Co‚" n.d.‚ para. 1) The company head quarters is located in St. Paul Minnesota‚ however 3M has locations all over the United States. 3M is
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Life is like a box of chocolate‚ you never know what you are going to get. Good morning everyone. I am here to talk about the delicious chocolate. Have you ever wondered when chocolate started and who first invented it? The chocolate started over 2000 years ago. The word chocolate comes from the Aztec word chocolat. It means bitter water. Chocolate comes from the seed of a cacao tree where is mostly found at tropical places like in west Africa. The cacao tree waworshipeded by the Mayacivilizationon
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250AD – 1000AD The earliest record of chocolate consumption dates from the Classic period of the Ancient Maya of Mexico and Central America. The Maya and their ancestors made chocolate into a spicy drink (cacao paste mixed with chili peppers‚ vanilla and other ingredients) that they used in ceremonies. 14th – 16th century The Aztec‚ between the 14th and 16th centuries‚ were among those who had to trade for cacao and often required that citizens and conquered peoples pay their tribute in cacao seeds—a
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Marketing Strategies of Indian Automobile Companies: A Case Study of Maruti Suzuki India Limited Dr.M.A.Lokhande1‚ Vishal Sunil Rana2 1 Prof & Head‚ Dept of Commerce‚ Dr.Babasaheb Ambedkar Marathwada University‚ Aurangabad‚ (M.S) Asst Prof & Head‚ Dept of Business Administration‚ S.S.B.T’s College of Engg & Tech.‚ Jalgaon (M.S) Emails: 1murlidhar_lokhande@yahoo.com‚ 2vishal.rana1980@yahoo.com 2 1 Corresponding Author Abstract— In today’s competitive era the word ‘Strategy’ is very
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Swiss Chocolate refers to chocolate produced in Switzerland. While Cacao beans and other ingredients such as sugar can originate from outside of Switzerland‚ the actual production of the chocolate must take place in Switzerland. Switzerland ’s chocolates have earned an international reputation for high quality with many famous international brands. Swiss chocolate truffles and pralines Contents [hide] • 1 History • 2 Sales Market • 3 Industry Structure • 4 References • 5 External
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The History of the Hershey’s Chocolate Company When many people around the world think about chocolate they think about the most popular producer of sweets‚ Hershey’s Chocolate. The company began in early 1894 by a persistent man named Milton Hershey (Hinkle). Milton Hershey was born in Derry Church‚ PA on September 13‚ 1857. As a child Hershey and his parents‚ Henry Hershey and Fannie Hershey‚ relocated many time. Hershey went to seven schools within eight years and by the fourth grade he was
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Trends Chocolate confectionery is expected to register positive growth during 2012 due to rising consumption‚ which are in turn derived from rising living standards. Chocolate confectionery remains very popular in Kazakhstan and it is considered to be a very tasty delicacy in spite of the widespread knowledge that excessive consumption of chocolate confectionery is potentially harmful. Chocolate is more often than not purchased in impulse in Kazakhstan. Chocolate confectionery is expected to increase
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Table of contents 1. Introduction 2 2. Brief discussion of each company 2-3 3. The product or service of each company 3-4 4. The pricing strategy of each company 5 5. The promotional strategy of each company 5-7 6. The distribution strategy of each company 7-8 7. The service of each compan 8-9 8. The more successful or effective company 9-10 9. Conclusions 10 Reference 11 Marketing Promotions Apendix 1 Chicken Licken 1.2 Apendix 2 Chicken Licken 1.3 Apendix 3
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THE HISTORY OF CHOCOLATE Many people believe that chocolate originally came from Europe. However‚ chocolate‚ called the “food of the gods‚” was first made in the Americas. The first chocolate was very different from contemporary chocolate. Wild chocolate trees can grow easily in the humid Amazon rainforest. Clusters of flowers growing on these trees turn to seeds. About 20 to 60 cacao beans can be found in the seeds. Cacao beans are the ingredient needed to create sweet‚ soothing
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