Maxis Communications Berhad ("Maxis") today launched its first ever Hotlink prepaid one country‚ one rate plan which offers customers the best value for their money. With Hotlink’s 39 sen per minute anytime‚ anywhere in Malaysia calls‚ customers will enjoy one flat rate nationwide‚ which means savings of up to 68% for domestic calls. This value-added rate is available for calls made within the Maxis 012 and 017 network‚ and on Hotlink’s Talk plan. Customers on the Activ5 SMS plan will enjoy the
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Understand the role of promotion within the marketing mix Products and services of Apple Product range The product is at the heart of marketing exchange process. For this example we will take a 3D television ‚ that Apple sells. If the 3D television does not deliver the benefits the customer wanted ‚ or if it does not live up to the customer’s expectations‚ then this can be very costly for Apple Apple offer a range of products. They are not restricted to one product ‚ in fact ‚ Apple sells
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Maxims and Equity Equity in its broadest sense means fairness. Within the legal system it’s known to be a body of law that looks at all concerns which fall separate from the jurisdiction of common law. It allows courts to use their discretion and apply justice in accordance with “natural law”. Dictionary.com’s definition of maxim is “an expression of a general truth or principle‚ a principle or rule of conduct”. Maxims of equity can be described as an established principle of fairness. They
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MAXIS Maxis Mobile Sdn Bhd began in the year 1993. Maxis is a Malaysian mobile network operator which headquarters are located at Kuala Lumpur. Maxis uses the ‘012’‚ ‘017’‚ ‘0142’ for the dialing pref ix identifier. They provided over 900 & 1800MHz GSM for the mobile services. The majority of the company’s stake was owned by Ananda Krishnan. .Maxis primarily operate almost around the Asia –pacific and they had total subscribers of 13.95 million as at December 2010. Since the establishment‚ Maxis
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Background of the Maxis Berhad Ananda Krishnan is the owner of Maxis Berhad‚ owning RM8.8 billion revenue in 2010. In Malaysia‚ Maxis is the top ranking company in providing telecommunication services. There are more than 3200 employees working in Maxis Berhad. Maxis headquarter was located at Maxis Tower‚ Kuala Lumpur. The dialling prefixes that used by Maxis company are “012”‚ “017”‚ “014-2”‚ and “011-12”. Maxis has get a license to run a nationwide GSM 900 mobile network in 1993. In August
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MBA Assignment on MAXIS Submitted to Ms. Ooi Lecturer Economics for Managers ECO 6073 Submitted by Group Members: 1. Waleed Mohammad Jamal - SCM - 016584 2. Md Fantasir Rahman - SCM - 016295 3. Dinara Kerimbekova - SCM - 015066 4. Aizada Aldekova - SCM - 016021 5. Tahmina Aktar Daizy - SCM - 016715 6. Mohamed Faizal - SCM - 017084 Introduction Maxis Communications Berhad is a leading mobile phone service provider in Malaysia. Maxis Communications Berhad
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University of Halmstad School of Business and Engineering Master’s Program in International Marketing Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company) Dissertation in International Marketing 30 ECTS 9 th November‚ 2006 Authors: Awan‚ Anam ul Haq Ali‚ Shahzad Supervisor: Gabriel Baffour Awuah 2 ACKNOWLEDGEMENT First of all we are thankful to our almighty creator who bestowed us the courage to complete this work. Then well wishes and
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Methodology 1. CORPORATE Main importance of Maxis is that they have corporate plan in order to maintain their position in market to serve the customers. As a responsible business‚ Maxis have embedded the principles of corporate responsibility (“CR”) in their day-to-day operations. Sustainable and ethical ways of doing business have been at the core of Maxis’ initiatives. To achieve business success over the long-term‚ Maxis recognize that they must continue to foster and nurture meaningful relationships
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Use of company branding in the marketing mixIntroduction.The JB HI-FI company brand has established itself as a leader amongst Australian home entertainment retail stores. Their philosophy has always been to provide Australians with the cheapest prices and biggest range. As a value player in the entertainment electronics retail market‚ JB HI-FI has continued its’ marketing theme of “Cheapest Prices Always”. Having grown from ten retail outlets in 1999‚ JB HI-FI now has 141 stores (Australia: 131
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problems of the Maxis Broadband such as the online speed of the Maxis Broadband‚ the stability of the connection Maxis Broadband‚ the packages provided by the Maxis center and the satisfaction towards the customer service provided by the Maxis center. Besides that‚ Maxis Broadband also brings out other problems that are mainly in the system‚ price‚ function and the convenience usage of Maxis Broadband. 1.1 Purpose Statement The purpose of this report is to evaluate the Maxis Broadband in Universiti
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