Promotion Activity: Airline Industry Introduction: Marketing Mix: Marketing involves a large number of activities. In beginning‚ an organization has to decide target group of customers to whom to be served. When the target group of customer are decided‚ then the product or service is launched in market. The launching of product is done with the help of the proper product‚ price of product‚ distribution of product and appropriate promotion activity for product. These whole processes are combined
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ENVIRONMENT ANALYSIS – JET AIRWAYS Background of the Company Jet Airways was incorporated as an "air taxi" operator on 1 April 1992. It started commercial airline operations on 5 May 1993 with a fleet of 4 Boeing 737-300 aircraft‚ with 24 daily flights serving 12 destinations. In 1991‚ the late P.V. Narasimha Rao‚ Prime Minister of India at the time‚ introduced an "open skies" policy as part of India’s economic liberalisation. This opened doors for privately owned "air taxi" operators to start
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Management Qatar Airways in Vienna: The Necessity of an Integrated Marketing Approach for Convention Travellers at a City of Political Importance for Airlines and the Arab World Ferdinand Geisselhofer Student ID: 9087687 Trauneggsiedlung 30 4609 Thalheim bei Wels / AUT Supervisor: Professor Dr. Vogel Date of Submission: January 5‚ 2012 Qatar Airways in Vienna Dedication ii This thesis is dedicated to my family and friends at Qatar Airways. Qatar Airways in Vienna Acknowledgement
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Scotia Airways are a small private airline based in Glasgow/Scotland. Their goals determine the nature of inputs (employees and management’s ability) and outputs (the quality of service) also the interaction of the outer environment i.e. Macro elements such as external customers. Goals indicate a future prediction and the well-being of a business. Objectives on the other hand are specific targets within the general goal obtained are time based. Policies are a mechanism for controlling the behaviour
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SUBJECT: JetBlue Airways Key strategic issues faced by JetBlue Airways JetBlue Airways was established in USA as a low-cost domestic airline carrier. The company started operating as a point-to-point carrier‚ providing quality customer service at competitive prices. Basically‚ the main strategy of JetBlue is to offer its clients a combination of low fares and product differentiation. In terms of strengthening its market positions‚ the following key strategic issues
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The British Airways cabin crew union‚ Unite‚ has urged the airline to hold fresh talks to avert strikes which could disrupt thousands of travellers. Members plan to walk out for four separate five-day strikes as part of a bitter dispute over cost-cutting plans. The first strike will begin on 18 May‚ ending on 22 May‚ with further strikes planned on 24 May‚ 30 May and 5 June. But the union said BA could still prevent the walk-outs if it opened what it called "meaningful negotiations".
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KENYA AIRWAYS the pride of Africa. Strategic information management Table of contents: I. Introduction II. Mission and vision statements III. Performance of Kenya airways IV. Porters five forces of competitive advantage V. Nature of the airline market in relation to the five forces VI. A swot analysis for KQ VII. Recommendations VIII. References INTRODUCTION Kenya Airways Limited commonly known as Kenya Airways is Kenya’s flag carrier and largest airline and is engaged
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STRATEGIC MANAGEMENT & POLICY COMM 4005 / SP1 MODULE 3 JETBLUE AIRWAYS: A CADRE OF NEW MANAGERS TAKES CONTROL JETBLUE AIRWAYS Question 1 David Neelman’s original strategic vision was to ‘bring humanity back to air travel’ through combing low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. David’s strategic vision is a good one‚ but the strategic objectives‚ strategy development‚ and implementation and execution should be modified to
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iv. Based on any recent service encounter for an airline of your choosing‚ draw up a flowchart for passenger pre-flight processing (assume the passenger has already purchased a ticket). Can you think of ways to make the process more efficient? More pleasant for the customer? (25 marks) To make sure that the airline service operation is fail-safed‚ efficient and more pleasant for the customers‚ we can apply poka-yokes‚ which is the procedures that prevent mistakes from becoming defects. Firstly
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Jet Airways (India) Ltd. is an airline based inMumbai‚India‚ operating domestic and international services. It operates over 355 daily flights to 43 destinations across the country and 15 overseas. Its main base is Chhatrapati Shivaji International Airportin Mumbai. Jet Airways other major hubs are located at Indira Gandhi International Airport‚Delhi‚Anna InternationalAirport‚ Chennai‚ NetajiSubhashChandraBose InternationalAirport‚ Kolkata‚ BangaloreInternationalAirport‚ Bangalore‚ and BrusselsAirport
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