Chocolate is made from the cacao bean. According to Rodney Lipson‚ “Cacao has been a cultivated crop for at least three thousand years‚ probably quite a bit more. The people who first utilized Cacao were the inhabitants of what is now Venezuela” (Lipson) This group of people would eventually spread the cacao bean in northwestern South America. Cacao was clearly highly valued by these people and they spread it northward through trade with their neighbors. It was probably the Maya‚ over 1500 years
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Marketing Research Project on AMUL Chocolate Submitted by: Nabanita Kalita (15) Priyanka Mahanta (33) Acknowledgement As we know research work needs hard work‚ keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express our sincere gratitude to Mrs. Rinalini Pathak Kakati‚ our Project In-charge for her ideas and help. However‚ we accept
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Major problem: How can “Cowgirl Chocolates” advertise and increase profitability through their online retail services and expand their wholesale business to include more retailers? Sub-Problems: (non-controllable) • Economy- if the economy is in recession‚ the demand for expandable goods will decrease. • Demand- only approximately 15% of consumer is currently eating spicy foods. Men are more inclined to eat spicy food than women. • Supply- product has a short shelf life and contains imported
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1. Sturcture 19 True n false questions (1 point each) 18 Multiple choices (1 point each) 8 Short answers 4 Questions for 5 points each 3 Questions for 6 points each 2. True and false Gin‚ Tequila & Rum Cognac/ Armagnac & Whisky (T) The base ingredients for whisky‚ gin and vodka are grains. (T) The base ingredient for rum is sugar cane (F) The base ingredient for brandy such as the French Cognac or the French Armagnac is not grape (T) Calvados is a French dark spirit made from apple
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Marketing Mix What is the Marketing Mix? Professor E Jerome McCarthy first used the term Marketing Mix in the 1960’s. He suggested that it contained 4 elements‚ which are now commonly referred to as the 4 P’s‚ which are used to describe the position of a product in a marketplace. They are the variables that marketing managers can control in order to best satisfy a customer in a target market. The 4 P’s are: 1. Product The product is the physical product or service that it is offered to the
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RURAL MARKETING ASSIGNMENT (PGDM-Batch 1) Sargam detergent bar -By Anish Surve Concept: To understand and analyze the marketing strategy of a domestic product sold in rural areas and also to understand rural markets. Demographics: Padgha is a village in the state of Maharashtra‚ about 13kms from Kalyan station. It is located on the Mumbai Agra
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Dark chocolate history goes back at least 3000 years. What began as a bitter drink in the pre-historic tropics of South America has become one of the world’s most popular treats. For most of this time‚ dark chocolate was the only form. So chocolate history is really the history of dark chocolate. Native American Drink Throughout the tropical areas of Central and South America‚ a room-temperature drink made from cacao seeds has been enjoyed for several thousand years‚ with the earliest
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IV. Marketing Mix 1. PRODUCT Carmen’s Best is one of the creamiest artisanal ice cream in the market. It is also rich‚ smooth and dense that almost a pint of it weighs as heavy as a half gallon-sized ice cream. It means that its ice cream is not pumped with air‚ a practice among most commercial ice cream makers. The only difference is that Carmen’s Best ice cream is homemade‚ the old-fashioned way. Carmen’s Best uses 100% all-natural fresh cow’s milk and cream‚ delivered straight from their family’s
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Push Bars Undoubtedly‚ anyone who owns a public building or operates a business is already aware of the options for emergency exit devices‚ also known as push bars. This article will not cover the laws pertaining to emergency ingress and egress‚ but compliance to the codes about panic hardware is absolutely vital to the safety of the business owners‚ employees and customers. Moreover‚ the moral and legal ramifications of lack of compliance is far reaching. Push bars are one important aspect of the
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Promotion based on seniority Argurments against promotion based on seniority Group 2 Tran Vo Anh Duy Nguyen Huy Hoang Nguyen Huy Hung Phan Nguyen Khanh Ly Lam Thi Phuong Minh Le Thuy Uyen Human Resource Management MBC: 3.3 Prf: Dr. Lam Nguyen Supporting arguments Before giving several disadvantages of using promotion based on seniority system‚ definition of seniority is considered. In his book‚ Zack (1989) stated‚ “The
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