1. Introduction Promotion is the marketing term used to describe all marketing communications activities. Integration of all the elements of promotion mix is necessary to meet the information requirements of all target customers. This simply means that the promotion mix is not designed to satisfy only the prospective buyer or only the regular buyer. Some elements of the mix may be aimed at the target customer who is unaware of the product‚ while others may be aimed at potential customers who are
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SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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Health Promotion Health Promotion October 14‚ 2011 Health promotion‚ as defined by Edelman and Mandle‚ is “the science and art of helping people change their lifestyle to move toward a state of optimal health”. It is a multifaceted approach to encouraging a lifestyle change among individuals as well as the community. An important aspect of health promotion is health education. One of the main responsibilities of a nurse is to provide health teaching and health promotion‚ including
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also change. Health promotion is being introduced to create best solutions in improving the health quality among people. This not only meant for the patient in hospital but also the community at large. Based on Naidoo and Wills (2009:62) health promotion can be defined: Enabling individuals and groups to have a say in how their health us promoted and valuing their personal‚ perspective; supporting people to take greater control over their health In addition‚ health promotion does save costs on medical
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Sale Promotion A Description of the Sales promotion: Sales promotion is any initiative undertaken by an organization to promote an increase in sales‚ usage or trial of a product or service. Sales promotions are varied such as sampling‚ couponing‚ contest and sweepstake and on. The type of promotion vehicle that I want to talk about in this case is the premiums. A premium is an offer of an extra item of merchandise or service either free of at low price that is used as an incentive for purchase
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A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars
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Introduction Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one of the branches of marketing where I will briefly discuss sales promotion strategy‚ tools & ways to develop it. For each and every issue‚ the practical examples of the different renowned companies
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Health Promotion: Primary‚ Secondary‚ and Tertiary Levels Health promotion is composed of three levels. Primary is the initial level of health promotion and prevention of diseases. The next level is secondary which involves early detection of a disease and prompt intervention to prevent the progression of the disease. Tertiary‚ the final level‚ is when a disease is permanent and the goal is to return the individual to the best possible level of functioning (Edelman & Mandle‚ 2010). According
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individuals‚ as well as cultures‚ provides a challenge for nurses when it comes to delivering meaningful health promotion and illness prevention-based education. How do teaching principles‚ varied learning styles (for both nurses and patients)‚ and teaching methodologies impact the approach to education? How do health care providers overcome differing points of view regarding health promotion and disease prevention? Provide an example. Health education is any combination and measures of strategic learning
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