CORPORATE SOCIAL RESPONSIBILITY STRATEGY‚ MARKETING PERFORMANCE AND MARKETING SUSTAINABILITY: AN EMPIRICAL INVESTIGATION OF ISO 14000 BUSINESSES IN THAILAND Srisunan Prasertsang‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand Phapruke Ussahawanitchakit‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand ABSTRACT This study examines the impacts of six dimensions of corporate social responsibility strategy on marketing sustainability through mediating influences of marketing
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About E-Choupal [pic] ITC’s International Business Division‚ one of India’s largest exporters of agricultural commodities‚ has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture‚ characterised by fragmented farms‚ weak infrastructure
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7 Reasons You Should Care About Social Responsibility Sep 20 2014 47‚440 Views 153 Likes 48 Comments Share on LinkedIn Share on Facebook Share on Google Pluse Share on Twitter With an increase in consumer pressure for companies to be more socially responsible‚ making a positive contribution to society is becoming increasingly important. From the perspective of many corporations and business owners‚ however‚ social responsibility is often considered the “right thing to
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CSR AND COMPETITIVE ADVANTAGE Corporate social responsibility (hereinafter CSR) has become one of the central issues on the agenda of organizations today‚ but is still a long way from being a centre stage on corporate strategy (Smith‚ 2003; Stewart‚ 2006). One of the key problems is the lack of understanding about the impact CSR has on competitiveness (Porter and Kramer‚ 2006). There are many studies trying to analyze the relationship between CSR and financial performance (Chand and Fraser
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Earth Our most important stakeholder Dabur India Limited Business Responsibility Report 2011-12 SEBI has mandated to submit report on ‘National Voluntary Guidelines on Social‚ Environmental & Economic responsibility of Business’ as issued by the Ministry of Corporate affairs‚ which requires businesses to embrace ‘People‚ Planet‚ Profit’ approach in a sustainable manner. For this‚ 9 Principles with their respective Core Elements are suggested to be implemented in the core business processes
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Pratik Kumar Dutta Birth Date: 20 Feb 1988 Birth Place: Mumbai Pratik Kumar Dutta Date of Birth Time of Birth Place of Birth Ayanmash Local Mean Time Sidreal Time LT Correction Obliq 20 Feb 1988 Saturday 03:15:00 PM Mumbai (Maharashtra)‚ India NC Lahiri 14:36:20 0:34:32 38:40:0 23.44 Avkahada Chakra Lagna Lagna Lord Rashi Rashi Lord Nakshatra Nakshatra Lord Charan Tithi Paya S.S. Yoga Karan Varna Tatwa Vashya Yoni Gana Nadi Nadi Pada Vihaga First Letters Sun Sign Decanate Gemini Mercury
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This paper aims at explaining the overall importance of Corporate Social Responsibility (CSR) by explaining the theoretical basis of the triple bottom line concept (TBL). This concept assumes that sustainable development can only be achieved by simultaneous implementation of environmental‚ economical and social objectives. Furthermore it will contain a brief comparison of two companies with different CSR strategies. The Koninklijke Philips N.V. will be used to explain the social criteria of the TBL
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of Eicher Motors‚ which other CSR activities you would have undertaken that would have aligned well with the current CSR activities? The case study on Eicher Motors CSR activities manifests a lot about company’s sincere interest towards socio-economic development‚ environment and community upliftment. The Company seems to have promoted various initiatives through EMP program and formulated mitigation measures to address environmental concerns/risks. Current CSR initiative taken by Eicher Motors
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1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti are: • Shakti is an initiative which empowers women in rural India to become capable of earning livelihood and contribute to their family well being • Shakti involves woman to do door to door selling of the branded products • Shakti enabled large conglomerate to penetrate into the untapped rural market of India. • It involved women/entrepreneur to build relationship with customers
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Lever’s Project Shakti Marketing FMCG to the Rural Consumer Marketing Management (MKG1010) International University of Japan‚ Fall 2005 Nishino Kei Pham Thi Thuy Ha Suwannathat Sanpat Tan Siew Siew Zha Li Executive Summary HLL has enjoyed a competitive advantage as a sole provider of personal hygiene care products before the liberalization of India’s economy. However‚ with the entry of foreign MNC‚ HLL is suffering from stagnant growth and lower profit margin. Project Shakti was created
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