MAZDA: POSITIONING A PRODUCT LINE I TEGRATED MARKETI G COMMU ICATIO (MKTG 6140) Case Summary • Lack focus in marketing and advertising plan. • Weak positioning‚ focus on value for money only. • Introduced new marketing strategy. • New slogan – “Get In. Be Moved” for Protégé (1999). • New approach used to cater new target market. • Introduced new slogan – “Zoom-Zoom” (make fun to drive for adults). • New model - MAZDASPEED Protegé‚ Protegé5 and MAZDA6. 2 I TEGRATED MARKETI G COMMU ICATIO
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I am the CEO of L’oreal‚ a global personal care products company. We provide our customers with cosmetics‚ beauty and perfumes. Although we are in the cosmetics business now for 97 years‚ we are having difficulties with our shampoo line‚ which represents one-half of our annual sales in a normal year. But in 2005 it proofed to become our only product that didn’t work out the way we planned. Our shampoos are now in a declining phase and this affects our sales intensively. This is why we were
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Chapter 04 Cultural Dynamics in Assessing Global Markets True / False Questions 1. (p. 93) There is a moderate level American-style risk-taking among Japanese investors. FALSE Difficulty: Easy Type: Knowledge 2. (p. 93) The liberalization of Japan’s capital markets in recent years now gives Japanese more freedom of choice in their investments. However‚ only twelve percent of household financial assets are directly invested in stocks and a mere two percent in mutual funds
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Expository essay Extensions Have you ever seen someone with the most beautiful‚ long and luscious hair? Now your interest is sparked‚ your intrigued. You ask yourself‚ “Is that her hair”? 90% of the time‚ it’s not. Most women wear hair extensions in the form of wigs‚ “weaves”‚ or braids and twists. Wigs tend to cover the whole head and are structurally diverse. Weaves are the most commonly worn form of extensions. Braids and twists have become a more and more popular choice of extension in the past
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about the desired change in culture and context. We have moved away from the past where we leveraged OD interventions only when we sensed trouble in some parts of organization to using select interventions on an on-going basis to remain nimble and competitive. As they say: “a tool is only as good as the craftsman using it”. Leaders need to become adept at change management tools and techniques and their usage. This course provides the context and content for gaining this expertise. Learning
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Project Selection – Qualitative Factors Introduction: The selection of a project or a portfolio of projects constitutes one of the main problems that managers are faced with. Decision of selecting an engineering‚ construction or R&D project is often fundamental for business survival. Such decisions usually involve prediction of future outcomes considering different alternatives. These predictions are not known with certainty‚ which results in a high level of uncertainty in managerial
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example‚ it makes a lot of difference if a square is located near a train station. Since 2005‚ the Massachusetts Department of Transportation (massDOT) and the Massachusetts Bay Transportation Authority (MBTA) have been planning to extend the Green Line to Union Square and thus a new station is to be made. As massDOT (2011) noted‚ with a station in a square‚ we can expect “local and regional mobility‚ address longstanding transportation inequities . . . fewer automobiles on local roads‚ and help to
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| A Journey from Project Selection‚ through Implementation‚ till Project Winding-Up Selection of a Project: Project Selection is a process to assess each project idea and select the project with the highest viability and highest priority. Often there will be a number of suggested projects but not enough resources‚ money or time to undertake all of the projects. Choosing a project using the right method is therefore of utmost importance. By following the Project Selection Stage one follows
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SYNOPSIS Project: Brand extension First semester By: Sanjana Jain (Post graduate diploma Luxury brand management) Title: Four seasons stretching itself into crockery line. Introduction: The project is about brand extension‚ it is a method of conceptualising a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base
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MBA/MIS Project Management Chapters 1 and 2 Project Management Challenges Strategies and Project Selections 1. Two new software projects are proposed to a young‚ start-up company. The Alpha project will cost $150‚000 to develop and is expected to have annual net cash flow of $40‚000. The Beta project will cost $200‚000 to develop and is expected to have annual net cash flow of $50‚000. The company is very concerned about their cash flow. Using the payback period‚ which project is better
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