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    Statistics and Data

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    Simply use statistics as a tool. You will be given a data. (Next year you will not be given data‚ you will gather data yoruself). 1. Data: one of the variables is dependent and other dependent. Can be multiple. Then do regression analysis. ANOVA for overall significance and Regression equation. And write based on ANOVA there is a significance or not. 2. Some comments on correlation: volume vs. horse power etc. 3. Hypothesis test of one population. I assume that the mean is etc etc. Small paragraph

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    Business Buying Center

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    A. Describe the different roles in a business buying center. Then identify each member of the buying group in a medium-sized company that purchases components and assembles small household appliances. A business buying center is described as all persons involved in any aspect of a company’s buying activity (source: page 186‚ Contemporary Marketing). A business buying center is also known as a decision making unit or DMU and can be further defined as a group of employees‚ family members‚ or members

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    Big Data

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    Big DataData Mining and Business Intelligence Techniques 2 What is Data? • Data is information in a form suitable for use with a computer. • There are two types of data ▫ Structured ▫ Unstructured • The total volume of data is growing 59% every year. • The number of files grow at 88% every year. 3 What is Big Data? Exa Analytics on Big Data at Rest Up to 10‚000 Times larger Peta Data Scale Giga Data at Rest Tera Data Scale Mega Traditional Data Warehouse

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    Customer Data

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    CUSTOMER DATA In the term of customer data‚ technology now day give a big role to evaluate the concepts by the overall to moving ownership of the customer when they are away from the individual departments and different it at the enterprise level. In the customer relationship management concept‚ individual that in the each department has responsible for the customer. The success factor for Customer Relationship Management (CRM) is by deploying technology that provides various levels of data access

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    Data Warehousing

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    and Kimball’s definition of Data Warehousing. Bill Inmon advocates a top-down development approach that adapts traditional relational database tools to the development needs of an enterprise wide data warehouse. From this enterprise wide data store‚ individual departmental databases are developed to serve most decision support needs. Ralph Kimball‚ on the other hand‚ suggests a bottom-up approach that uses dimensional modeling‚ a data modeling approach unique to data warehousing. Rather than building

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    Data Mining

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    Data Mining Information Systems for Decision Making 10 December 2013 Abstract Data mining the next big thing in technology‚ if used properly it can give businesses the advance knowledge of when they are going to lose customers or make them happy. There are many benefits of data mining and it can be accomplished in different ways. The problem with data mining is that it is only as reliable as the data going in and the way it is handled. There are also privacy concerns with data mining

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    Big Data

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    number of articles on “big data”. Examine the subject and discuss how it is relevant to companies like Tesco. Introduction to Big Data In 2012‚ the concept of ‘Big Data’ became widely debated issue as we now live in the information and Internet based era where everyday up to 2.5 Exabyte (=1 billion GB) of data were created‚ and the number is doubling every 40 months (Brynjolfsson & McAfee‚ 2012). According to a recent research from IBM (2012)‚ 90 percent of the data in the world has been

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    Data Mining

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    is a necessity for a businesses trying to maximize its profits. A new‚ and important‚ tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships‚ once extracted‚ can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main tasks: (1) to improve the process of making new customers and retaining customers;

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    Data Mining

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    Chapter 1 Exercises 1. What is data mining? In your answer‚ address the following: Data mining refers to the process or method that extracts or \mines" interesting knowledge or patterns from large amounts of data. (a) Is it another hype? Data mining is not another hype. Instead‚ the need for data mining has arisen due to the wide availability of huge amounts of data and the imminent need for turning such data into useful information and knowledge. Thus‚ data mining can be viewed as the result of

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    Big Data

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    billion bytes of data in digital form be it on social media‚ blogs‚ purchase transaction record‚ purchasing pattern of middle class families‚ amount of waste generated in a city‚ no. of road accidents on a particular highways‚ data generated by meteorological department etc. This huge size of data generated is known as big data. Generally managers use data to arrive at decision. Marketers use data analytics to determine customer preferences and their purchasing pattern. Big data has tremendous potential

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