Philip Zimbardo was a psychology professor at Stanford University. His plan was to set up a research experiment to study how people conformed to the roles they are given. The experiment was set up in the basement of Stanford Psychology building. Zimbardo’s goal was‚ “... to understand more about the process by which people called “prisoners” lose their liberty‚ civil rights‚ independence‚ and privacy‚ while those called “guards” gain social power by accepting the responsibility for controlling and
Premium Stanford prison experiment
Stories and Change “It is said that our most evocative sense is the sense of smell‚ and after the names of the villages and the numbers and the dates have grown dim in your memory‚ the thing you can never forget about a battlefield is the smell.” – Philip Caputo The most evocative of senses‚ smell‚ keeps war alive in the minds of soldiers and those around them‚ and the smell of war is never a good one. It tramples over every fiber of one’s being‚ screaming that all the surroundings are evil and
Premium Psychology World War II English-language films
Saint Philip Neri was born in Florence‚ Italy‚ in the year 1515. He was the oldest son of Francis Neri and Lucretia Soldi‚ both descendants of Tuscan families. He was kind hearted as a kid and soon became known as Philip the Good - "the good Pippo." As a child‚ he studied philosophy and later he took a comprehensive course in theology. With fourteen companions‚ he created the Confraternity of the Most Holy Trinity for looking after pilgrims and convalescents. The members met for Communion
Premium Prayer
Chapter 8: Identifying Market Segments and Targets GENERAL CONCEPT QUESTIONS Multiple Choice 1. In ________ marketing‚ the seller engages in the mass production‚ mass distribution‚ and mass promotion of one product for all buyers. a. group b. mass c. general d. segmented e. differentiated Answer: b Page: 226 Difficulty: Medium AACSB: Analytic Skills 2. The argument for ________ marketing is that it creates the largest potential market‚ which leads
Premium Marketing
WIRES Wires by Philip Larkin is an analogy of a society trapped by rules and limits and a demonstration that fear prevents humankind from following their desires. Larkin writes this poem in 1950 with the idea of showing his point of view of the world. In the poem the cattles are trapped by the wires imposed‚ preventing them from ever reaching their search for purer water. He shows that the world offers no hope nor mercy whatsoever in their trial for escape. What the poet is actually trying
Premium Meaning of life Rhyme Poetry
I choose Legend by Philip Guston for my visual description; Legend is one of the important paintings by Philip Guston‚ a Canadian born American in 1977. Painting medium is Oil on Canvas and movement is abstract expressionism. Its dimensions are 69 inches tall and 78.5 inches wide and its accession number is 88.35. Painting is currently located at Museum of Fine Arts‚ Houston. Philip was one of the legends of Abstract Expressionism‚ in late sixties Philip changed his style which made him
Premium Painting History of painting Oil painting
1. The first step of successful price setting is selecting the pricing objective. There are five major objectives in pricing strategies: survival‚ maximum current profit‚ maximum market share‚ maximum market skimming and product-quality leadership. Out of these possible objectives‚ Sonic should focus on the survival objective. Sonic should pursue survival objective because its current market is highly preoccupied and filled with intense competition where consumer demands shift every day. Sonic is
Premium Marketing Supply and demand Pricing
1) How did Philips become the leading consumer electronics company in the postwar era? What distinctive competence did they build? Philips became the leading consumer electronics in the world in the post-war period by a strong investment in research and development of their independent national organizations‚ and good communication between the organizations. Philips has continued this tradition with fourteen divisions of product development‚ production and distribution in the world‚ which
Premium Subsidiary Sony Parent company
Discuss The success of a product is always determined by how well it’s marketed. In that case marketing has an important role in every product that we produce. But when ethics is associated with marketing‚ it can’t go on one direction. It is like oil and water which does not mix together. What is marketing? Marketing is a societal process by which individuals and group obtain what they need and through creating‚ offering‚ and exchanging products and value with others (Kotler‚2002). Marketing revolves
Premium Marketing
Marketing by Kotler‚ Philip Kotler. For last five decades‚ Kotler’s views have become widely known and worshiped by students‚ marketers‚ consultants‚ strategists‚ managers and business tycoons. Period Then watch the similar graduate for two to three years in the corporate world doing routine and repetitive business analysis‚ ROI‚ Brand plans‚ Ansoff matrix‚ BCG‚ SWOT‚ CRM‚ Flip charts‚ Purchasing power‚ buying behavior‚ power points‚ spreadsheets‚ excel etc. Ask the same person about Kotler? Who? Philip
Premium Management Leadership Marketing