internship report is to achieve theoretical knowledge about business administration and practical knowledge. I got the opportunity to do my internship program from Grameenphone Ltd therefore I have decided to do an internship report on “Product and service marketing strategy of cellphone industry: Study on Grameenphone." Internship program is basically a three month duration program where I worked under the Internet and broadband commercial division. OBJECTIVES OF THE INTERNSHIP PROGRAM The main
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Smart Products and Services A smart products is an electronic device‚ generally connected to other devices or networks via different protocols such as Bluetooth‚ NFC‚ WiFi‚ 3G‚ etc.‚ that can operate to some extent interactively and autonomously. It is widely believed that these types of devices will outnumber any other forms of smart computing and communication in a very short time‚ in part‚ acting as a useful enabler for the internet things. Uses of Smart Services Minimize maintenance and repair
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PRODUCT DIFFERENTIATION AND MARKET SEGMENTATION AS ALTERNATIVE MARKETING STRATEGIES WENDELL R. SMITH Alderson & Sessions decade the 1930’s‚ the work of D URING theRobinsonofand ofChamberlin resulted in a revitalization economic theory. While classical and neoclassical theory provided a useful framework for economic analysis‚ the theories of perfect competition and pure monopoly had become inadequate as explanations of the contemporary business scene. The theory of perfect competition assumes homogeneity
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statement to effective strategy development. Full of new-found enthusiasm‚ he asks you to prepare a short paper on positioning for the next board meeting. He wants you to demonstrate the importance of positioning strategy to business success. Write that paper” Introduction STP (Segmentation‚ Targeting and Positioning) marketing is also called strategic marketing‚ involves finding correct segment in which to market your product‚ identify the proper
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Manchester Products: A Brand Transition Challenge Recommendation: Here are two companies namely Manchester Products and Paul Logan Furniture Division‚ both offer furniture in different sectors. Indeed‚ Manchester Products has been known for office furniture while Paul Logan Furniture Division is selling
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Success factors in Product Innovation Success Factors in Product Innovation: The Case Study of Savola by: Salma Nader Abbass Hussein Bachelor Thesis Submitted to the Innovation management department at the Faculty of Management and Technology German University in Cairo Student registration number: 7-4445 Date: 8-6-2009 Supervisor: Dr. Hadya Hamdy i Success factors in Product Innovation Abstract We are living in a world that customers are becoming increasingly sophisticated and
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Product differentiation is a marketing strategy that creates differences from other competiting products by focusing on its unique characteristics and features. The organizations target one market segment or the entire market by using this strategy. (Cravens‚ p110) The coca cola company has introduced Coke Zero as new product and focused to make it different from other products. The company has introduced Coke Zero to compete Pepsi Max and has become the most successful product in the history of
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A product is anything that meets the requirements of a particular market‚ this term involves a lot of dimensions because it is essential to recognize what contributes to the “total product offer”1 in order to be successful in the market or simple to keep our customers satisfy. A service is an intangible economic activity‚ not stored and does not result in ownership; Services nowadays are becoming more important and growing faster and consumers are more apprehensive with performance and satisfaction
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Pricing productsIntroduction Products and services have a price just as they have a value. Many non-profit and all profit-making organizations must also set prices. Pricing is controversial and goes by many names: Price is all around us. You pay rent for your apartment‚ tuition for your education. The airline‚ railway‚ taxi and bus companies charge you a/are; the local utilities call their price a rate; and the local bank charges you interest for the money you borrow ; the guest lecturer charges
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REQUIREMENT NO.1 Table of Contents I. Introduction & Definition of terms -------------------------------- 1 II. Difference between the following: a) Product & Service --------------------------------------------- 4 b) Manufacturing of Products & Rendering of Service ------ 4 c) Quality Base & Time Base Strategies -----------------------5 III. Forms of Production Process ----------------------------------------6 IV. Classification of Production System --------------------------------7
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