NEW-PRODUCT DEVELOPMENT IN TOURISM COMPANIES CASE STUDIES ON NATURE-BASED ACTIVITY OPERATORS Raija Komppula University of Joensuu Department of Economics Box 111 FIN-80101 JOENSUU Raija.Komppula@joensuu.fi ABSTRACT New product development in tourism companies has been a nearly ignored theme in tourism marketing literature. Research on product development has in major studies handled destinations‚ development of resorts or sites as a total tourist product. This paper will introduce two case
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and expansion of livestock and other forms of value added agriculture OLPERS MILK Introduction: This is an Ultra High Temperature treated milk product. Over the years‚ the product has established a strong consumer base and has become one of the leading products of the Company‚ contributing the second highest % of the Company’s sales. The product faces great competition from other established substitutes in the market (Nestle‚ Haleebetc). Consequently‚ a significant amount is spent on the product’s
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School of Business and Management Xavier University – Ateneo de Cagayan Case Analysis No. 1 The Vice President‚ the Product Manager and the Misunderstanding Alma Frances R. Hortelano‚ MBA‚ DCM Dynamics of Management - MBA 111B Submitted by: Ian Rodel G. Nercuit CASE # 1: The Vice President‚ the Product Manager‚ and the Misunderstanding I. Viewpoint Human Resource II. Statement of the Problem It is apparent that managerial roles were not properly exercised by each
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Chapter 12: Setting Product Strategy GENERAL CONCEPT QUESTIONS Multiple Choice 1. Marketing planning begins with the formulation of an offering to ________ target customers’ needs or wants. a. exceed b. meet c. capture d. compete with e. comprehend Answer: b Page: 372 Level of difficulty: Easy 2. The customer will judge the offering by three basis elements: ________‚ services mix and quality‚ and price. a. performance b. salespeople
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2.0 THREAT OF SUBSTITUTES PRODUCTS 3.1 Switching costs Switching cost is a negative cost that consumers get regarding to the changing suppliers‚ brands‚ or products (Investopedia 2012). There are four different methods of switching costs that involve when substituting to another product. The four different methods are learning cost‚ opportunity cost‚ implementation cost‚ and conversion cost. Each method has own different values‚ however these cost does not involved to the electronic industry
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greatest untapped market potential. Well-known examples of companies that did the latter include Nintendo‚ Apple‚ and Swatch. All three have used technology to radically change the meaning of offerings in a category—why customers buy or how they use a product. Nintendo’s clever application of MEMS (micro-electro-mechanical systems) accelerometers transformed the experience of playing with game consoles from passive immersion in a virtual world into active physical entertainment. Apple’s creation of the
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I. 5 Reasons why new products fail 1. A Lack of Resources - Resources have a funny way of disappearing when you most need them. If we are talking about human resources then you will find that your team members end up stretched and pulled all over the place once the work starts to pick up in earnest. In terms of other resources such as office equipment‚ it can be important to plan well ahead and order anything you are going to need a long time before you actually need it. 2. Project Plan Ignored
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CAPSTONE CASE 1: ECO-PRODUCTS‚ INC. End-of-Case Assignments: Suggested Discussions and Analyses A. Describe Eco-Products’ early history (1990 through 2003). Would you view the firm during that period as being a life-style business‚ an entrepreneurial venture‚ or? Why? Steve Savage and his father founded the company in 1990 with the intent to provide eco-friendly paper and janitorial supplies. They chose to locate the business in Boulder‚ Colorado‚ a community known for its support
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PRODUCTION OF CERAMIC PRODUCTS: PROSPECTS & IMPACT ON EXPORT EARNING OF BANGLADESH TITLE OF THE STUDY Bangladesh is an agricultural country with some three-fifths of the population engaged in farming. Jute and tea are two important agricultural products to earn foreign exchange. For higher GDP growth‚ investments in industrial sector will need to be accelerated. The prevailing political and economic stability has greatly encouraged investment in the industrial sector. The trend of foreign
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|Case 9 | |Performance Boating Products‚ Inc. | Performance Boating Products‚ Inc I. Situation Analysis • Performance Boating Products‚ Inc (PBP) manufactures attachments for boat hulls and motors that aid watercraft in reducing drag and maintaining ‘plane’. • PBP attachments can be integrated as part of new
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