influences customers satisfaction in alternative banking service provided by public and private sector banks. For the purpose of the present study primary data were collected using likert scale based questionnaire. Result of this study shows that‚ there was significant relationship between age‚ education and profession of the bank customers and customers‘ satisfaction in alternative banking. There was significant relationship between service quality‚ band perception and perceived value with overall
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My product: Dior’s Perfume‚ J’adore 1. J’adore is a timeless fragrance by Christian Dior. It was created in 1999 and remains one of the most popular fragrances of the brand for women. Christian Dior‚ the father of the “New Look”‚ had for mail goal to “save women from nature”. Dior is known everywhere in the world. “Absolute feminity” is one of the slogans for J’adore. 2. Dior uses different market segmentations to sell their product. First of all‚ there is a geographic segmentation. Perfumes
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telecommunications Services Company headquartered at New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates‚ providing 2G‚ 3G and 4G services depending upon the country of operation & always raises call tariffs. Airtel is the world’s fourth largest mobile telecommunications Company with over 261 million subscribers across 20 countries as of August 2012. It is the largest cellular service provider in India
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INTRODUCTION Companies develop new products for nine different reasons. But the company must know for whom the product will be developed‚ what are the market opportunities‚ what are the market problems etc. For this‚ companies follow specific guidelines to innovate any products. “Innovation” -means “A new idea‚ method or device. The act of creating a new product or process. The act includes invention as well as the work required to bring a new idea or concept in to final form. The Product Innovation
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stages of New Product Development 1. Idea Generation is often called the "NPD" of the NPD process. Ideas for new products can be obtained from basic research using a SWOT analysis (Strengths‚ Weaknesses‚ Opportunities & Threats). Market and consumer trends‚ company ’s R&D department‚ competitors‚ focus groups‚ employees‚ salespeople‚ corporate spies‚ trade shows‚ or ethnographic discovery methods (searching for user patterns and habits) may also be used to get an insight into new product lines or product
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analyzers‚ developments in high sensitivity Point-of-Care hematology testing‚ and the introduction of technologically advanced hematology instruments. However‚ slow adoption of advanced hematology instruments in the emerging economies‚ hematology product recalls‚ and the high cost of hematology analyzers are restraining the growth of this market. Rapid growth of hematology market in emerging countries such as India‚ China and Brazil; introduction of digital imaging systems in hematology laboratories;
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Four strategic issues that emerge from analyzing the financial data are. Motorola’s liquidity‚ Motorola’s cost of sales‚ Motorola’s efficiency‚ and its leverage. The first strategic issue is that Motorola is considerably less liquid than the typical company in the industry‚ Motorola’s quick and current ratio is very much lower than the average firms in the industry. The data showed that the average collection period for Motorola is at 61 days‚ which is slightly lower than the average of the industry
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Company Introduction‚ Market Segmentation‚ and Product Positioning Tim Ilderton Adina Scruggs Marketing Management-MKT 500 October 25‚ 2012 The company that I am making this marketing plan for is called “Cheers to your Health‚ Innovations for the Body and Soul”. “Cheers To Your Health” was founded in 1990 in North Carolina. Our founder Tim Ilderton was suffering with depression and struggling with his weight. He was unable to get himself motivated to go to the local
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CI Perp Note 7 The iPremier Company (A): Denial of Service Attack The iPremier Company was founded in 1996 and had evolved into one of thefew success stories of web-based commerce. It also sells luxury‚ rare‚ and vintage goods on the web. In the treacherous business-to-business segment‚ iPremier was one of a few survivors. Although the company was a really successful company in business field‚ during the 75 minute attack‚ iPremier performed very ineffectively and acted negatively‚ which would
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1. Bhalla runs a small taxi service with just 2 cars initially and his family members and friends being his regular customers. Off late the demand for his taxi has increased which resulted due to advertisement in yellow pages and in the dailies. To deal with the increase in business Bhalla leased another luxury car and hired one more additional driver above an existing driver. During the first few days of his business he kept a written record of all his transactions. But as the number of transactions
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