1. Drawing on the five forces model‚ explain why the pharmaceutical industry has historically been a very profitable? a. Rivalry among competing firms i. Patent protected medicine allows prating monopoly ii. In pharmaceutical industry they have several strong competition compete again few rather than more companies b. Threat of substitute product i. Very costly to introduce a new drugs ii. So many medicines protect by patent law‚ all competitors can make countertrend drugs who have almost
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Presentation on: Pfizer and the Pharmaceutical Industry Fletcher Leung Analyst Investment Analysis Group February 15‚ 2002 Presentation Agenda • Industry Overview: Research Based Pharmaceuticals • Pfizer – Company Specifics – Performance – Growth Drivers • Valuation – Comparables Analysis – DCF • Recommendation February 15‚ 2002 Page 2 Investment Analysis Group 1 Industry Overview Economic •Cost Effective Demographic Sociocultural •Aging Population
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PHARMACEUTICAL INDUSTRY ANALYSIS Industry Background: The total industry can broadly be classified into two categories. These are a) Patent Medicines b) Generic Medicines Patent medicines are the products that are invented by the company‚ who have their own research team working on their own laboratories. These products are patented for many years to enjoy the monopoly market. After years of business the formulation is sold in the market so that others can go into mass production. Generic
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| Ethics in Corporate Society | | PHARMACEUTICAL MARKETING-the growing ethical concern? Analytical Report | | | Madiha Raza Noama Naeem Sheikh Zargham Zaigham LETTER OF AUTHORIZATION November 5‚ 2011 Dear Readers‚ As students of BBA‚ our course instructor of Ethics in Corporate Society‚ Ms. Tania Danish authorized us to make a report on the “PHARMACEUTICAL MARKETING-the growing ethical concern?” We were required to make a report in accordance to our learning in the course
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Marketing Segmentation and Product Positioning Strayer University Marketing Management - 500 Discuss the company’s advertising strategy and how it aligns with its marketing goals. Any size business that has a need to continually obtain or hang on to customers should have a strategic marketing plan. The real value of a marketing plan is not the finished paper document. It is the process of critically analyzing the organization’s
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UNIT 6: DEMONSTRATE AND UNDERSTANDING OF PRODUCT POSITIONING INTRODUCTION =product offering at heart of marketing effort =starting point of marketing mix = example =good product can result in good marketing mix 1. WHAT IS A PRODUCT =any favourable or unfavourable thing in exchange for money =can be tangible‚ a service‚ or an idea (examples ?) =marketing process for each is the same 2. PRODUCT LEVELS =5 levels = each level adds more customer value =constitutes the customer value
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Alliance Concrete Case Questions Each team should prepare a written report (2 to 3 pages) on this case. Please ensure you answer the following questions in your report. Note that question 1 requires you to do a financial projection of Alliance Concrete’s 2006 financial statements (using Excel). One team will be selected at random to lead the class discussion on the case and present their 2006 financial projections. 1. What is your best estimate of the 2006 financial statements? As a starting
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Introduction: The Reliable Pharmaceutical Service is a privately held company incorporated in 1975 in Albuquerque‚ New Mexico. It provides pharmacy services to health-care delivery organizations that are too small to have their own in-house pharmacy. The Reliable pharmaceutical industry (RPS) has been doing well but with the coming of new technology and software implementation RPS has lost its effective business. Order-entry‚ billing‚ and inventory-management procedures are a hodgepodge of manual
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Management Major Assignment -Analysis on Teva Pharmaceutical Industries Ltd. 1. Introduction 1.1 Teva at a Glance Founded in 1901‚ Teva Pharmaceutical Industries Ltd. (NYSE: TEVA) was formed by three young pharmacists in Jerusalem‚ Israel. Teva is a leader in the global pharmaceutical industry: one out of every seven prescriptions in the US and one out of every six prescriptions in the UK is filled with a Teva product. Ranking among the top 10 pharmaceutical companies in the world‚ it specializes in
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Melina Guzman Mrs. Reed Period: 4 November 7‚ 2011 The Truth about Pharmaceutical Industry “Greed is a bottomless pit which exhausts the person in an endless effort to satisfy the need without ever reaching satisfaction” (Erich). Living in today’s society it’s impossible for you not see advertisement for the Pharmaceutical industry. Whether it’s a billboard‚ a commercial or an elderly person wearing a sponsored rain jacket their advertisements are hard to miss. Every day we see these
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