1. Positioning- Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm. The result of positioning is the successful creation of a customer focussed value proposition. Examples- a) Mahindra & Mahindra positioned their SUV Scorpio to life style oriented consumers. b) Indica by Tata Motors for small car consumers
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The Pharmaceutical Industry “The word medicine is derived from the Latin ars medicine‚ meaning the art of healing.” Medicine is the art and science of healing as practiced by physicians and similar professionals and encompasses all sciences related to it. It is the applied science or practice of the diagnosis‚ treatment and preventions of diseases. It is a variety of health care practices involved in to maintain and restore health by preventing and treatment of different sickness in human beings
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ISSN 1392-2785 ENGINEERING ECONOMICS. 2008. No 1 (56) COMMERCE OF ENGINEERING DECISIONS Theoretical Aspects of Product Positioning in the Market R ta Ostasevi i t Kauno technologijos universitetas K. Donelai io g. 73‚ LT-44029‚ Kaunas The article consists of fourteen parts‚ starting with the introduction where the novelty‚ the problem of the research‚ the object of the research‚ the purpose of the research and the research methods are described. The purpose of the article is systemization and
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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Indian Pharmaceutical Industry Business Environment 3 Agenda • • • • • • • History Indian Pharmaceutical Evolution Facts and Figures Regulatory Framework Current ongoing activities SWOT Analysis The India Advantage 4 History • Bengal Chemicals and Pharmaceutical Works‚ Calcutta‚ the first Indian pharmaceutical company established in 1901 • Still exists as one of the 5 government owned drug manufacturers • Next 60 years saw most of the drugs imported from multinationals 5 History
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Industry Analysis of pharmaceutical industry. Prepared for- Shahnoor lecturer Daffodil International University Prepared by- Name ID Ruhul Amin 113-11- MD. Tuammel Hossain 113-11-2190 Amina Afrin 113-11-2244 Arshad Pharmaceutical Industry of Bangladesh Abstract Pharmaceutical is the core of Bangladesh’s Healthcare
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Summary: All companies use a specific positioning strategy when advertising their product. This strategy tells their customers and potential customers what feature of their business they want to be focused on. Allstate wants their customers to focus on the quality level of their product while State Farm and Progressive wants people to focus on certain attributes of their products. 21st Century wants potential customers to focus on their low prices and high quality of their insurance while The General
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The global pharmaceutical industry 1. Identify the main environmental forces currently affecting the global pharmaceutical industry. The PESTEL analysis can be used to identify the main environmental forces for the industry: Political • Stringent government regulation and powerful purchaser pressures. • Governments around the world focused on pharmaceuticals as a politically easy target in efforts to control rising healthcare expenditure. • Inter-country pricing disparities. Economic
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R&D and manufacturing facilities receive ISO 9001 certification from RWTUV‚ Germany 1994 Biocon establishes Syngene International Pvt. Ltd. as a Custom research Company (CRC) to address the growing need for outsourced R&D in the pharmaceutical sector 1996 The commercial success of Biocon’s proprietary fermentation plant leads to a 3-fold expansion Biocon leverages its technology platform to enter biopharmaceuticals and statins 1998 Unilever inks a deal with ICI to sell
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1) PHARMACEUTICAL INDUSTRY ANALYSIS 1.1 Industry Background: The total industry can broadly be classified into two categories. Theses are a) Patent Medicines b) Generic Medicines Patent medicines are the products that are invented by the company‚ who have their own research team working on their own laboratories. These products are patented for many years to enjoy the monopoly market. After years of business the formulation is sold in the market so that others can go into mass production
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