1.0 Introduction Position is the place of a product(s) or brand that occupies in consumers’ minds relative to competing offerings. Positioning is the process of developing a specific marketing mix to influence current and potential customers’ overall perception of a brand‚ product line or organisation. Positioning assumes that consumers compare products based on important features. (Robert and Heath 2012‚ 629) 2.0 Segmentation Profile Hotel 81 considers all four major variables of geographic
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Counterfeit Drugs Problems and Solutions for the Indian Pharmaceutical Industry Introduction Counterfeit drugs have been around for much of the recent history of industrial-scale drug production in India and abroad. Although detailed data on counterfeit medicines are difficult to obtain by virtue of its very nature‚ a recent WHO report estimates the prevalence to be around 1% of sales in developed countries to over 10% in some developing countries1. The more important aspect of this global
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Perceptual maps are used by companies to observe how they stand up to their competition through the eyes of the consumer. By giving a snapshot of what the consumer is thinking‚ perceptual maps help companies compare attributes such as price‚ design‚ and quality of a particular product. The quantity of attributes used in perceptual maps can be endless but usually only four attributes are used depending on the product. It is absolutely vital for companies to choose the correct attributes on the grid
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POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that they perceive the product or a service to be better than that of its competitors. It is also occupying the mind‚ heart‚ body and wallet space of customers in the selected target market segment through differential advantage higher than rivals in an irreplaceable way by converting differential advantage into sustainable differential advantage. Positioning is not so much what a product
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I. TITLE “Generoso Pharmaceuticals & Chemicals‚ Inc.” II. POINT OF VIEW David Generoso‚ President (GPC)‚ a salesman III. BACKGROUND David Generoso could feel his “five-year itch” once more. He already had behind him 15 years of experience in the pharmaceutical industry and was managing an interesting portfolio of businesses revolving around pharmaceutical and chemical products. Still‚ he felt he had not exhausted the opportunities had to offer. David began his career in the Philippine
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Case Study Re-Positioning exercise for a leading product development services player “When a leading product development services company needed a partner to assess its brand positioning strategy and plans‚ Prayag was its choice. Read about how we leveraged our research capabilities‚ branding and industry expertise to equip the client with a comprehensive and well-chalked out branding programme.” E mail: info@prayag.com The client is a leading global product development services
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Successful Brand Positioning Estee Lauder has had huge success within their industry for many years because of their positioning within the market. This empire would not have been as successful as it is currently‚ and has been‚ if it failed to segment‚ target and position itself in the appropriate market. When Estee Lauder first formed‚ higher end cosmetics and skin care was a glamorous process at the top notch department stores. Overtime‚ high-end brands have become more common throughout the
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SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market Coverage 10 POSITIONING 10 Perceptual
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Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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Safety Implementations Table of Contents 1 Abstract 4 2 Introduction 5 3 Safe Drug Development Process in Pharmaceutical Companies 6 4 Pharmaceutical Unit Operation Safety Measures 10 4.1 Weighing and dispensing 10 4.2 Charging and discharging 10 4.3 Liquid separations 10 4.4 Filtration 11 4.5 Compounding 11 4.6 Drying 11 5 Biosafety Levels 12 5.1 Level 1 12 5.2 Level 2 12 5.3 Level 3 12 5.4 Level 4 13 6 Personal Protective Equipment 13 6.1 What is PPE? 13 6.2 OSHA Standards
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