Krispy Kreme Submitted by: Group 2 September 20‚ 2010 FACTS OF THE CASE * Krispy Kreme – founded by Vernon Rudolph in Winston-Salem‚ North Carolina in 1937. He started his business venture by selling donuts to other stores. In the 1990s‚ the company grew rapidly to a national phenomenon with 366 stores in 44 states and eventually bought Montana Mills Bread. The business encountered problems and incurred big financial losses in 2004 which made them sell Montana Mills Bread in 2004 also at
Premium Dunkin' Donuts Krispy Kreme Doughnut
Krispy Kreme Turnaround Strategy Strategy Coursework John Ellis Group Arif Harbott Claudio Paleari Pia Gowland Ronald Garricks Tim Joslyn EMBA EMBA Sep10 Strategy 1 - John Ellis Group v016.pdf September 2010 Date: 12th January 2011 Word Count (excluding tables and Appendices): 2992 Page 1 Table of Contents 1 Introduction ....................................................................................................................... 3 2 Current strategy ...........
Premium Krispy Kreme Dunkin' Donuts
Krispy Kreme Donuts‚ Inc. Since Krispy Kreme was founded in 1937‚ it has grown into a leading branded specialty retailer‚ producing more than 5 million doughnuts a day and over 1.8 billion a year. In addition to Krispy Kreme stores‚ their premium quality doughnuts are sold in supermarkets‚ convenience stores and other retail outlets throughout the country. Best known for their fresh‚ glazed‚ yeast-raised doughnuts‚ known as "Hot Original Glazed"‚ Krispy Kreme also make more than a dozen
Premium Krispy Kreme Doughnut Dunkin' Donuts
Krispy Kreme began as a single doughnut shop in 1937 and grown quickly into a large public firm with franchise over the country in 2000 forward. It generated revenues through four major sources: on-premise retail sales (accounting for 27% of revenues)‚ off-premises sales to grocery and convenience stores (40%)‚ manufacturing and distribution of product mix and machinery (29%)‚ and franchisee royalties and fees (4%). Roughly 60% of sales at a store were derived from its signature product‚ the glazed
Premium Krispy Kreme Franchise Dunkin' Donuts
An Analysis of Krispy Kreme Executive Summary Krispy Kreme has been very successful at implementing Information Technologies into its daily operations. Under the exceptional guidance of Frank Hood‚ they had been able to expand across the United States and into Canada and Australia. The company plans to continue expansion in the upcoming years and eventually challenge Starbucks and Dunkin’ Donuts as the industry leader. The major problem in Krispy Kreme’s current strategy
Premium Dunkin' Donuts Krispy Kreme Doughnut
report by touching on the history of Krispy Kreme. Vernon Rudolph started Krispy Kreme in 1933 when he bought a doughnut shop from Joe LeBeau. He later established the first Krispy Kreme in Salem‚ North Carolina. After Scott Livengood became CEO‚ the company repositioned itself and focused on being a specialty retailer‚ rather than a wholesale bakery. They soon began expanding rapidly throughout the United States. This particular case took place in 2004 Krispy Kreme was beginning to run into some serious
Premium Krispy Kreme Doughnut Dunkin' Donuts
Krispy Kreme 1 Krispy Kreme Financial Health Stella Deaton 03/03/2013 ACC/226 BELINDA FLORES Krispy Kreme 2 We are going to look at the financial health of Krispy Kreme‚ a company that is known for its donuts and coffee. The financial health of a company is very important to an investor to make sure that they are going to make a good investment. Being able to analyze the financial statements is a very important
Premium Cash flow statement Income statement Cash flow
Synopsis With its sensational donuts‚ Krispy Kreme created a cult like following among their consumers and professional investors alike. Krispy Kreme’s simple business model was easy for most people to understand; they sold donuts‚ and the more they could sell the better the company did financially‚ or so they thought. From its IPO in April 2000‚ at the peak of the internet boom‚ Krispy Kreme was led by CEO Scott Livengood who expanded the company rapidly taking it from a small town donut shop
Premium Krispy Kreme Franchising Doughnut
Suggested Questions for of Krispy Kreme Doughnuts‚ Inc. 1. What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health and current condition of Krispy Kreme Doughnuts‚ Inc.? According to the historical income statements‚ we can tell that Krispy Kreme has made rapid improvement during the past 5 years .Total revenues have been increased from $220 million to $666 million‚ and net income has grown from about $6 million to $57
Premium Balance sheet Income statement Asset
Dunkin’ Donuts‚ Krispy Kreme‚ Tim Hortons‚ Winchell’s Donut House and LaMar’s Donuts. As shown on the pie chart‚ there is a significant difference in the market share of these competing sellers‚ with Dunkin’ Donuts dominating with a 2002 worldwide sales of $2.7 billion‚ followed by Krispy Kreme and Tim Hortons‚ each with over $620 million in total sales. (2002 Sales for Winchell’s Donut House and LaMar’s not provided.) KRISPY KREME’S BROAD DIFFERENTIATION STRATEGY Krispy Kreme Doughnuts (KKD)
Premium Doughnut Krispy Kreme Dunkin' Donuts