Tata Nano – The People’s Car 1) Why was this product a special one for market? With the concept of NANO‚ Ratan Tata Chairman of the TATA Group‚ had a vision of making “a common man’s car” which would be safe‚ affordable and made personal transportation available to anyone and everyone who could not afford to own a four-wheeler. It was meant to bring a new Dimension to the automobile industry with its low cost manufacturing. A new segment‚ Ultra Low Cost (ULC) was created‚ where Nano was
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Company Profile Toyota Motor‚ the world’s largest automotive manufacturer (overtaking GM in 2008)‚ designs and manufactures a diverse product line-up that includes subcompacts to luxury and sports vehicles‚ as well as SUVs‚ trucks‚ minivans‚ and buses. Its vehicles are produced either with combustion or hybrid engines‚ as with the Prius. Toyota’s subsidiaries also manufacture vehicles: Daihatsu Motor produces mini-vehicles‚ while Hino Motors produces trucks and buses. Additionally‚ Toyota makes automotive
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what stage of the product life cycle is the Toyota Prius? Explain. There are four different phases of the product life cycle (PLC). Introduction is phase 1‚ and the Prius was introduced more than a decade ago. Phase 2 is Market Growth‚ which the Prius achieved very quickly. So quickly‚ in fact‚ that Toyota’s manufacturing couldn’t keep up with the demand so they had to back off the marketing to get caught back up. Some might think the Prius is currently in Phase 3: Product Maturity‚ which would
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Case Study: Toyota Prius University of Maryland University College September 30‚ 2010 Synopsis: As the United States unite in the global effort to monitor the use and waste of energy‚ fuel efficient or hybrid cars such as the Toyota Prius has dominated the market over the SUV’s who once adored every American driveway. With much doubt‚ in 2004‚ the Prius has become the leading selling vehicle in America. The sleek design has caught the eye and pockets of many Americans who prefer the “gas
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keeping my 2002 Acura TL or to buy a new Prius. I will write a report on my gas mileage with my Acura and forecast with a new Prius. I will explain how the manufacture of a new Prius may hurt the environment. I will look at different ways I could save on gas without having to buy a new car. I will write on the monetary and environmental cost of changing cars‚ and compare the cost of keeping my car. I will not be comparing my Acura to other cars‚ but to the Prius. Assumptions My research
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What went into making the car and what happens to it after it’s been abandoned by its owners was largely ignored‚ and I suspect it’s ignored because it’s so hard to evaluate. I found this to be a very consistent theme in the rating systems of all products I’ve researched. Even Energy Star‚ which ranks household appliances‚ focuses on energy consumption during use‚ but the energy to produce‚ estimated useful life and eventual disposal‚ is largely ignored. This leads to an incomplete and sometimes inconsistent
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Toyota Prius Although I’m not really on the car level the due to the fact that I drive a 2001 Chevy Venture so I made some research about this model‚ I find out that Toyota Prius was first marketed from 2000 to 2003 in the U.S now they are thinking of improving the next generation Prius which will be powered with a Lithium-Ion battery. Toyota had lots of good cars‚ good mileage‚ and they last for a while but now this days they complicate cars with so much devices it’s ridiculous‚ just couple
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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1. Positioning- Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm. The result of positioning is the successful creation of a customer focussed value proposition. Examples- a) Mahindra & Mahindra positioned their SUV Scorpio to life style oriented consumers. b) Indica by Tata Motors for small car consumers
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study from your text book (Page 120 - 121) --- Prius: Leading a Wave of Hybrids Read the given case study carefully and carry out the necessary analyses before attempting to answer the following question. Answer ALL questions. All questions carry equal amount of marks: - 1. Outline the major macro-environmental factors – demographic‚ economic‚ natural‚ technological‚ political and cultural – that have affected Prius sales. How well has Toyota dealt with each of these factors? [10 marks]
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