Forests and their Products 1. Managed forests are manmade forests‚ usually of one or two tree types and in which all the trees are the same age. Natural forests‚ which contains different tree species and of different ages. 2. 1. Draining the land and fencing 2. Planting of young trees 3. Tinning 4. Harvesting 5. Second rotation 6. Transportation 3. The trees are planted closely because as they grow their branches form a mat which excludes the light. This prevents the growth of branches
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Chapter 3 – Positioning Services in Competitive Markets Achieve Competitive Advantage through Focus * Basic Focus Strategies for Services [Figure 3.1] * Fully Focused – Limited range of services to a narrow and specific market segment. Developing recognized expertise in a well-defined niche may provide protection against would-be competitors and allows a firm to charge premium prices * Market Focused – Concentrates on a narrow market segment‚ but has a wide range of services
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marketing pillars - segmentation‚ targeting‚ positioning and differentiation While there may be theoretically ’ideal ’ market segments‚ in reality every organization engaged in a market will develop different ways of imagining market segments‚ and create product differentiation strategies to exploit these segments. The market segmentation and corresponding product differentiation strategy can give a firm a temporary commercial advantage. Criteria for Segmenting An ideal market segment meets
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Robert Lee V. Dagting BSBA-II MM6 Tuesday 4:00-7:00 International Advertising Company: 1. Omnicom Group 2. WPP Group 3. Interpublic Group of Companies 4. Publicis Groupe 5. Dentsu 6. Havas 7. Aegis Group 8. Hakuhodo DY Holdings 9. Asatsu DK 10. MDC Partners Philippine Advertising Agency 1. Publicis Manila 2. Y&R Philippines Inc. 3. BBDO Guerrero/ Proximity Philippines 4. Dentsu Indio Inc. 5. Dentsu Philippines 6. Draft FCB
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SEGMENTATION‚ TARGETING AND POSITIONING One of the most important issues that high-tech firms wrestle with is the choice of an initial target market with their promising new technologies. The rationale behind segmenting markets and selecting a target is to identify groups of customers who share similar needs and buyer behaviour characteristics and who are responsive to the firm’s offering. Leading authors like Kotler present the organization as a value creation and delivery sequence. In its first
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person’s mind can only take so much information and it blocks out everything that is not important or relevant. The authors define positioning as what you do to the mind of the prospect and not what you do to a product. Positioning is the “new” approach to communication where the goal is to position the product in the mind of the prospect. Chapter 1 – What Positioning Is All About The volume of communication will determine whether your message will come through to the prospect
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| marketing management | | Product Life Cycle | | With Respect To Lifebuoy Soap | |&
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What is X-ray Crystallography ? X-ray crystallography is an experimental technique that exploits the fact that X-rays are diffracted by crystals. It is not an imaging technique. X-rays have the proper wavelength (in th Å t ö (i the Ångström range‚ ~10-10 m) t be scattered by the electron cloud of an atom of 10 10 ) to b tt d b th l t l d f t f comparable size. Based on the diffraction pattern obtained from X-ray scattering off the periodic assembly of molecules or atoms in the crystal‚ the electron
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Four Products Case Question 1. Which of the four products are you most optimistic about in terms of likely success? Why? Answer: I really like two ideas presented in the case: Stave Jigsaw Puzzle and Polytrack. Both are dealing with big money and luxury; while one is aimed to please‚ impress and entertain real “big wallets” owners‚ the other seems to be a real innovative breakthrough in equestrian sport. Stave Puzzle attracts me with a perfect match of the target market – rich fine people who
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impacts……………………………………………..7 3.6 Product category……………………………...……………………………8 3.7 Competitors………………………………………………………………..8 3.0 Segmentation analysis 4.8 Bases of segmentation……………………………………………………..9 4.9.4 Geographic…………………………………………………….9 4.9.5 Demographic…………………………………………………..9 4.9.6 Psychographic………………………………………………..10 4.9.7 Behavioural…………………………………………………..10 4.9 Targeting strategy………………………………………………………...11 4.10 Positioning……………………………………………………………11-12
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