Exploring Creative Product Promotion Here is some additional information to help you with your assignment work. This first part on Place is hopefully a reminder! Marketing Mix - Place What determines where a business should locate? * There must be customers passing or easily attracted to the place. * There must be affordable business premises available for rent or to buy. * No competitors nearby. * Permission must be granted. All restaurants and shops need permission to operate
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Final case study Marketing Mix of Nike Products • Nike’s focus is athletic footwear and sport apparels for practicing sport as well as for every day usage. • Low labor prices because the production facilities are located close to the raw material. • Brand also offers few new products include sport balls‚ timepieces‚ eyewear‚ skates‚ bats‚ and other equipment designed for sports activities. • The most famous product categories of Nike includes: Running‚ Basketball‚ Cross-training‚ Outdoor
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Product management • Product (or service) management includes a wide range of management activities‚ ranging from – the time that there’s a new idea for a product – to eventually providing ongoing support to customers who have purchased the new product. Product strategy Product management and its role in company management Lecture 1 • Every organization conducts product management‚ whether it’s done intentionally or unintentionally. Product related decision proces as content of scientific
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and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not‚ as marketing invariable does‚ view the entire business process as consisting of a tightly integrated effort to discover‚ create‚ arouse and satisfy customer needs." In other words‚ marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs Market consists
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(a) Describe the promotional mix used by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta‚ Georgia‚ The CocaCola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ and produces nearly 400 brands. www.coca-cola.co.uk/about-us/introducing-our-business.html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s
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factors must be considered when making moral decisions? There are a variety of factors‚ which need to be considered when making moral decisions. Everyday we have to make decisions‚ some are hard and some are easy. When we are talking about moral decisions we are talking about what actions are right and what are wrong. Morality is about actions and the consequences made by actions‚ motives and our human nature. There are different ways in looking at making moral decisions‚ 2 main ethical systems
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Overview and Objectives The game was held over a week and enabled us to increase our understanding of inventory management at the production stage in the supply chain. In this game‚ the objective was to accomplish production and delivery of the production within 3 days of lead time. Over the course of the game‚ we were to monitor the production numbers and make adjustments through the number of machines which we owned. Machines affected the revenues through the purchases and the goal was to obtain
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How might pricing decisions be influenced by knowledge of the Product Life Cycle? Product Life Cycle (PLC) shows the stages of a new product going through in the market place. In general‚ a product goes through introduction‚ growth‚ maturity and decline. The application of the four stages of PLC can assist firms to plan marketing mix decisions. Hence‚ price setting of a particular product can be influenced by its PLC over the four stages. For mass market with high competition and a new brand
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your customer has to be fit for the purpose the customer will give to it. In essence‚ for any goods or service you deliver to a customer‚ having utility means that the customer can enhance the performance of their own assets‚ or remove some sort of constraint that prevents them from receiving more values from their assets * If it is a car wash‚ the car has to end up clean. * If it is a snow plowing service‚ the customer has to be able to traverse the path you plowed as the customer defined
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4 Be able to manage the risks presented when balancing individual rights and professional duty of care 4.1 Describe ethical dilemmas that may arise in own area of responsibility when balancing individual rights and duty of care 4.2 Explain the principle of informed choice 4.3 Explain how issues of individual capacity may affect informed choice 4.4 Propose a strategy to manage risks when balancing individual rights and duty of care in own area of responsibility Mrs X
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