AACS4794 MANAGEMENT INFORMATION SYSTEMS Case Studies Case Study 1: A Giant Step for Mattress Giant (May 2007) Mattress Giant is one of America’s largest bedding retailers‚ with 240 stores in 14 states. For years‚ the company spent more than $20 million (about RM70 million) annually‚ about 10 percent of its revenue‚ advertising to people in their mid-30s‚ whose household income was $30‚000 - $40‚000 (about RM105‚000 - RM140‚000) per year .and who drove domestic car. As it
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CASE STUDY #1 A Job Search Dilemma Eric‚ a second-semester senior‚ is looking for a job. Anxious about finding work in the worst economy in decades‚ he sends out scores of resumes for a wide variety of positions. The first call he gets is for a position that doesn’t really interest him‚ but he figures he should be open to every opportunity. He schedules an interview‚ which he aces. In fact‚ the recruiter offers Eric the job on the spot. He would like Eric to start as soon as possible. Should Eric
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Case Study 1: KFC and McDonald’s in Shanghai) Question 1: Who is running the more successful business in Shanghai: KFC or McDonald’s? Why? KFC is running the more successful business in Shanghai. The reasons are as follows: 1. In 2002‚ Shanghai KFC ranked first among China’s 500 catering companies with an annual turnover of 804 million yuan. (see Exhibit 2) 2. According to a survey published in IMI Consumer Behaviors and Life Patterns Yearbook 2002‚ the five most popular western fast-food
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it’s affordable. Marketing Mix Product: Many choices for all types of customers‚ menu is always developing to what customers want Price: The product is worth the price in the perception of the customers. Promotions: Advertising on T.V‚ radio‚ movie theaters‚ online‚ airports‚ billboards and the press such as newspapers and magazines. Happy meals which the main focus is on children Place: located in cities‚ easy access areas such as malls and airports. Product Strategy McDonalds is the most
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Exploring Creative Product Promotion Here is some additional information to help you with your assignment work. This first part on Place is hopefully a reminder! Marketing Mix - Place What determines where a business should locate? * There must be customers passing or easily attracted to the place. * There must be affordable business premises available for rent or to buy. * No competitors nearby. * Permission must be granted. All restaurants and shops need permission to operate
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Case study 8-1 Consumer Relations Cases Star-Kist Tuna Post Goal: To inform consumers of the benefits of the new Star-Kist packaging. 1) Public: Parents Objective: To inform parents that the new Star-Kist packaging enhances Star-Kist quality by featuring firmer tuna‚ eliminating draining‚ and doing away with the can opener. Tactic: A tactic would be having someone putting on a mascot of Charlie the Tuna and having him stand in front of grocery stores to promote the new packaging.
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the multinationals." Nestlé markets approximately 7‚500 brands organized into the following categories: baby foods‚ breakfast cereals‚ chocolate and confectionery‚ beverages‚ bottled water‚ dairy products‚ ice cream‚ prepared foods‚ foodservice‚ and pet care. Among all over the 300 products‚ the product that we choose for our task is beverage brand Nescafé which is launched a selection of popular Malaysian-style coffee. Company Background Nestlé S.A. was founded and headquartered in Vevey‚ Switzerland
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Case Study in Management Information Systems Submitted By: Ronald Jay Villamer Submitted To: Engr. Romwell Dumag INTERACTIVE SESSION: MANAGEMENT On April 4‚ 2008‚ Tata Consultancy Services (TCS)‚ a leading global information technology services provider‚ announced it had signed a multi-year‚ multi-million dollar outsourcing contract to provide Chrysler LLC with a comprehensive set of information technology services. Was this a good move for Chrysler? Tata Consultancy
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Abstract This case study highlights about the analysis of the problems‚ background‚ theories‚ and action plans. Before exploring Tucker Company‚ it is necessary to know the background including its past and present. It will be discussed further about the problems in Tucker Company that occurred when it reorganizing its company into 3 new divisions. The 3 new divisions are also known as 3 new product lines of Tucker Company. In the following point‚ it draws the relation among those problems with
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MGMT 497 Sample Case Study: Costco Five-Forces Analysis of the Competition in the Wholesale Club Industry Rivalry Among Existing Players—a strong competitive force All wholesale clubs (Costco‚ Sam’s Club‚ and BJ’s Wholesale) offer low prices to attract members and provide them with considerable cost savings enough to more than cover membership fees. The rivalry among them is vigorous and will remain so: All 3 club rivals are aggressively pursuing top-line revenue growth (chiefly by opening
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