RURAL MARKETING ASSIGNMENT (PGDM-Batch 1) Sargam detergent bar -By Anish Surve Concept: To understand and analyze the marketing strategy of a domestic product sold in rural areas and also to understand rural markets. Demographics: Padgha is a village in the state of Maharashtra‚ about 13kms from Kalyan station. It is located on the Mumbai Agra
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Nature Reflects The Cycles of Life To Keats‚ nature was the playground for the five senses. By leaving the urban life in London and going out into nature‚ Keats was able to fully live in the moment and enjoy the sensuality of nature. Nature balanced the scales of Keats’ life by providing solitude‚ inspiration and beauty in contrast to his urban world that was the backbone of his social life. In addition‚ nature mirrored the natural cycles of human life in Keats’ work. Keats’ relationship
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Dove: Evolution of a Brand 1. What is a brand? The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. It connotes consistency‚ a sign of quality and generates loyalty & goodwill. Why does Unilever want fewer of them? Creating a brand is expensive - must focus on the brands with the greatest potential of survival & financial returns. Marketing investment and
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Dove did what it does best all over the world - not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India‚ Dove’s brand team in the 1990s‚ led by Harish Manwani‚ now Unilever’s president ‚ Asia‚ Africa‚ Central & Eastern Europe‚ decided to adopt the same line of thought for the Indian market too. "In some ways the brand was the opposite of Lux‚ the beauty bar of film stars. Dove showed beauty in ordinary
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offers a new concept of partying. Unlike other bars our main advantage is the total customer service‚ the class ambience and affordability of our alcohols and foods. We also consider the open area and the sports hub a big plus to our business because we are very accustomed to just plain bars with music with nothing to do aside from drinking. The Disc Jockey’s booth will be place on the second floor in an elevated space for much metro feel. The bar business is in boom since 1990’s here in Olongapo
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This page intentionally left blank. You are important to VA. As a Human Resources (HR) professional‚ you are an advocate for the Department of Veterans Affairs (VA) and the Military Service Members and their supervisors. Your role in the Deployment Lifecycle is to support the service member and ensure the workforce is able to support the VA mission while the service member is deployed by coordinating closely with the supervisor. This page intentionally left blank. VA for Vets Deployment
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described in the article is a very significant‚ highly regarded and meaningful concept. It explains how Life is a series of lessons and challenges which help us to grow and it helps us understand why. I feel that this theory is helpful for not only children’s development but adults as well. It’s important that one know what constitutes a healthy personality and how ones personality adapts to life necessities with some vital enthusiasm to spare. Erikson believed that his psychosocial principle
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decision making process related production or operation of the organization‚ strategic and operational and feedback control system will play important role in deciding life cycle of any organization. The various stages and their life span each stage life cycle of system is discussed in the next section. 2. Life cycle concept Life cycle concept is applied in operational management for any production system which takes input and produces some out put by using some process. The production system may
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about Dove this brand of fast moving consumer goods.I will report Dove’s basic information‚the sole of brand‚marketing mix‚and how the marketing would change for this brand over the stages of the product life cycle.Let me report these clearly right now. 2.Introduction Dove is engaged in the manufacture and sale of products related to human health‚ such as hair‚ face and skin. 1980s Dove Beauty Bar became number one physician-recommended cleaning bar. Unscented Dove introduced. Since 2004 Dove Massage
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new products to further enhance their profitability‚ and looking overseas to maintain global success as well. For example‚ Klondike‚ which has produced Klondike Bars for years‚ is now introducing Kandy Bars‚ which puts a new twist on an already classic product. Dunkin’ Donuts is introducing a new breakfast sandwich to their menu. The chicken apple sausage breakfast sandwich will
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