Chapter 12 Setting the Product and Branding Strategy 14-1 Copyright © 2003 Prentice-Hall‚ Inc. Kotler on Marketing The best way to hold customers is to constantly figure out how to give them more for less. 14-2 Copyright © 2003 Prentice-Hall‚ Inc. Chapter Objectives In this chapter‚ the following topics will be covered: Product Characteristics and Classifications Product Differentiation Services Differentiation Product & Brand Relationships Packaging‚ Labeling‚ Warranties and Guarantees
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EASTERN CARIBBEAN CENTRAL BANK GUIDELINES ON CREDIT RISK MANAGEMENT FOR INSTITUTIONS LICENSED TO CONDUCT BANKING BUSINESS UNDER THE BANKING ACT Prepared by the BANK SUPERVISION DEPARTMENT May 2009 TABLE OF CONTENTS INTRODUCTION I II III IV V OVERVIEW INTERPRETATION AUTHORITY APPLICATION COMMENCEMENT 1 2 3 3 3 4 10 12 14 15 CREDIT RISK MANAGEMENT PROGRAMME ADEQUATE CREDIT RISK CONTROLS ROLE OF BOARD OF DIRECTORS LOAN SYNDICATIONS OTHER REPORTING REQUIREMENTS INTRODUCTION I
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Frequency Distribution (A) Introduction 1. Ungrouped data versus grouped data Ungrouped data (Raw data): It is a list of individual observed values of the random variable Grouped data (a frequency distribution): It is a table that displays the data in grouping along with the number of occurrences that fall into each group. 2. The components of a frequency distribution a. Class limits: They identify the inclusive values in a class of a frequency distribution The
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MKTG 200 Paper #2 – Product Survey Founded by Frank Toskan of Canada in 1984‚ Makeup Art Cosmetics company is one of the few companies which has used innovative PR and unconventional marketing to create a niche for itself without spending millions of pounds in advertising. The company began by giving away their cosmetics to makeup artists that worked with top models and actresses. MAC developed products that helped artists achieve the right look for stage lighting conditions. It is
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INTRODUCTION OF THE PROJECT This project is done to understand‚ analyze and review the “CREDIT APPRAISAL SYSTEM” at “INDIAN BANK”. The project is basically done to analyze the appraisal process carried out in the bank and the criteria’s set by the bank for obtaining loan. As part of the project‚ a proposal has been selected and studied fully whether it satisfies all the criteria’s of the bank and suggested whether the proposal can be selected or not by the bank. It has been done
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Table of Contents Sr. No. | Title | Page Number | 1 | Introduction | 2 | 2 | Distribution Channels Structure | 2 | 3 | Terms of Appointment and Incentives for Distribution Channels | 3 | 4 | Reporting‚ Control and evaluation system for their sales force | 5 | 7 | Recommendations and Conclusion | 5 | 8 | References & Bibliography | 6 | Introduction: Success toady in the competitive world has become very difficult. This is because it does not solely depend on basic factors but
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Marketing Strategy and Plan – Session 6 Gillette’s Launch of Sensor The introduction of the Sensor Shaving System‚ one of the biggest product launches ever‚ forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so‚ at what scale. Gillette’s top management had to make very important decisions regarding the launch of its Sensor line. They are questioning‚ on which markets to focus their launch‚ how aggressive
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Interrelationships The chain of distribution – also known as the channel of distribution‚ is the way in which the product is delivered to the consumer‚ it is used in any industry. An example of this would be; Vertical distribution Many companies do not go by the simple chain of distribution as theirs is more complex. Many business tend to merge with other businesses for commercial success. When this takes place it’s known as vertical distribution. This is when a two companies from different levels
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MONEY AND CREDIT Double coincidence of wants is an essential feature When both parties have to agree to sell and buy each others commodities. This is known as double coincidence of wants. What a person desires to sell is exactly what the other wishes to buy. A barter system has deficiencies. 1. Barter exchanges become extremely difficult in a large economy because of the high costs people would have to incur looking for suitable
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making possible the meeting of minds‚ experiences and perspectives through the organising of seminars and dialogues‚ the Foundation plays a catalysing role in the identification of new issues and the formulation of new concepts‚ policy proposals‚ strategies and work plans towards solutions. The Foundation seeks to be at the cutting edge of the debates on development‚ security and environment‚ thereby continuously embarking on new themes in close collaboration with a wide and constantly expanding international
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