interests of all stakeholders including investors‚ customers‚ employees‚ the community and the environment are reflected in the company ’s policies and actions. A more common approach to CSR is corporate philanthropy which is being used by Nestle‚ Procter and Gamble‚ and STI Colleges. This includes monetary donations and aid given to local and non-local nonprofit organizations and communities‚ including donations in areas such as the arts‚ education‚ housing‚ health‚ social welfare‚ and the environment
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CASE 41 Tambrands—Overcoming Cultural Resistance Tampax‚ Tambrands’s only product‚ is the best-selling tampon in the world‚ with 44 percent of the global market. North America and Europe account for 90 percent of those sales. Company earnings dropped 12 percent to $82.8 million on revenues of $662 million. Stakes are high for Tambrands because tampons are basically all it sells‚ and in the United States‚ which currently generates 45 percent of Tanbrands’s sales‚ the company is mired in competition
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Strategic Locations Proctor & Gamble took time in deciding where to locate both their regional headquarters and the perfume plant in Singapore. P&G decided to place the perfume plant along the coastal part of the country in Tuas‚ Singapore (Moneycontrol.com‚ 2008). The plant operates on a just in time process. The plant receives raw materials only as they need it and send out supplies to the main manufacturing plants to be used in the products only as they need it. By being along the coast it is
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the most leak protective or simply the better product. These are two of the most popular brands of disposable brands. They are comparable in concept‚ price and variety. Huggies is a brand of Kimberly-Clark‚ INC. Pampers is a brand of Proctor & Gamble‚ Company. They both share a significant percent of the global market. We must take a look at the companies themselves to understand the success if the products Huggies is the foundation of Kimberly-Clark 4.7 billion diaper business. ("Leading
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time. 3. Quantitative Implications: An increase of 10 million dollars in their advertising budget will require Drypers to have an increase of sales of 17.7 %( Table 1). This seems like a tall order due to the fact that Kimberly-Clark and Procter and Gamble have a Television budget six times of what Drypers is proposing. B. Accepting the 10 million dollar advertising budget. 1. Advantages a. Should improve Drypers brand awareness. b. Will increase distribution coverage
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fragrances‚ Old Spice dates back to 1937. Its classic aftershave and cologne combination—with soap on a rope sometimes tossed in for good measure—was the classic Father’s Day gift for baby boomers to give‚ but was largely irrelevant by the time Procter & Gamble acquired the brand in 1990. P&G’s revitalization strategy was to abandon the old cologne business to focus on deodorants and other male grooming products. Facing tough competition from Unilever’s edgy line of Axe products‚ the firm reverted
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Account Receivables Turnover Ratio Analysis 2010 The A/R turnover ratio for 2010 was 14.80‚ which was a monumental increase from 8.45 in 2009. One reason for this increase was due to a conscious effort by Proctor and Gamble to improve collection times for incoming payments. In 2009‚ they incurred too much short-term debt due to the delayed collection of payments for their products and ended up decreasing their A/R account by almost $500 million. Their sales also increased in 2010 due to the expansion
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Paschaloudis-Haidos-Pantelidis- Anastasiadou-Dapis‚ 656-667 “The Importance of Corporate Culture in International Market: The case of Procter & Gamble” Dr D. Paschaloudis‚ K.Anastasiadou Technological Educational Institute of Serres Department of Business Administration‚ Greece dim@teiser.gr‚ ak@teiser.gr S. Haidos University of Sunderland‚ Business School U.K stefhai80@yahoo.gr Dr P. Pantelidis Technological Educational Institute of Serres Department of Business Administration‚ Greece pantelidis@c
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largest segment of the household products market in the Netherlands‚ accounting for 37.3% of the market’s total value. Geography segmentation The Netherlands accounts for 3.5% of the European household products market value. Market share Procter & Gamble Company‚ The is the leading player in the Dutch household products market‚ generating a 16.1% share of the market’s value. Market rivalry The Dutch household products market is fragmented with the top four players accounting for 44.6% of
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Stakeholder model is important for a successful company that pursues sustainable development. Most of the companies do not know how to implement the stakeholder model even though they have described the different aspects of the stakeholder model. Procter & Gamble (P&G) is a leading and remarkable company that has an integrated stakeholder model. Though researching the theory of stakeholder model and the experience of P&G‚ this article reveals the factors of P&G’s stakeholder model that includes Consumers
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