the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature‚ these two firms have a significant common characteristic which is the value of their brand is extremely high. However‚ the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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Brand management‚ one of the most interesting marketing measures‚ allows you to understand how brand equity is built and well maintained by MNCs. You will understand how to add value to your product‚ differentiate it from others and finally‚ position your offerings as the best or most appealing in the market. However‚ it will be completely hidden what you are going to do in future. So‚ let’s see what is going to be your actual job? Suppose‚ you are Mr. Jonathan and you are appointed as a Brand manager
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Procter & Gamble (PG) is a global investor‚ a company that is always on top of marketing and reinforcing its brand names as being at the top of the pack. One example of how the company has used social media to reinforce its brand and then offer a short term income play. The creativity in marketing today can be amazing when one uses social networking in combination with brand awareness. And this type of quick thinking and awareness can set a company apart‚ contributing to sales. Procter and Gamble
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Daniel V. Cenia Advance Marketing Management Case Study Dr. Roberto P. Gabiola P&G Phils.‚ Inc. Statement of the Problem How to increase market share of hair conditioner and catamenials category? Major Players in the Industry 1.) LAUNDRY P&G: 46.0% Tide (33.2%) Mr. Clean (7.9%) Unilever Phils.: 32.5% Surf (19.2%) Breeze (10.7%) Peerless: 5.6% Champion (5.6%) 2.) FABRIC CONDITIONERS P&G: 63.9% Downy (63.9%) Unilever Phils.: 27.7% Comfort (27.72%) Henkel
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Procter & Gamble: A Final Look Beverly Hebb Colorado Technical University February 10‚ 2012 Abstract Procter & Gamble is a Fortune 500 company. Their views of combining their business ethics and what is best for their communities is what makes this company a success. The executives that run this company and the products they develop and manufacture make for a winning team. Their mission statement says “We will provide branded products and services of superior quality and value
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Managing Cultural Changes at Procter & Gamble In September 1998‚ the Procter & Gamble Company‚ Cincinnati‚ USA‚ announced a major global structural change programme‚ “Organisation 2005”. The mission of the programme was to take P & G’s global turnover from $ 38 billion to $ 70 billion by 2005. The objective was to raise profitability by changing the work culture at P & G. The change drivers identified were the attributes of Stretch‚ Innovation‚ and Speed (SIS). The structural changes
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Proctor and Gamble Overview Proctor and Gamble (P&G) was incorporated in 1905 in Cincinnati‚ Ohio and is still headquartered there today. It is the twenty-fifth largest company in the United States by revenue‚ and employs 138‚000 worldwide. P&G competes in the consumer goods industry‚ and boasts ownership of over 250 brands including Gillette‚ Bounty‚ Tide‚ IAMS‚ and Crest. Its products can be found in more than 180 countries around the world. P&G first became an international company when
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The consumer-products giant Procter & Gamble is investing in game-changing innovations even amid the recession‚ says CEO A.G. Lafley Since becoming chief executive of Procter & Gamble (PG) in 2000‚ A.G. Lafley has never had it tougher. Shares of the world’s biggest consumer-products company have lost a third of their value since last fall. U.S. shoppers are trading down to private-label products from premium-priced brands such as P&G’s Tide‚ Gillette‚ and Pampers. And the economic downturn
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