INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan‚ Park
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measuring brand equity of Nokia‚ Cadbury and SBI. Brand equity:- Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name Keller‚ Kevin Lane (2003). It is also the intangible‚ but real‚ value of words‚ graphics or symbols that are associated with the products or services offered by a business. In other words it is the value - both tangible and intangible‚ that a brand adds
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Intermediate Accounting Project Assignment #1 AIA2-1 (Financial Reporting Issues: The Procter & Gamble Company) a) Proctor and Gamble’s revenue recognition policies state that the customer recognizes revenue upon either date of shipment or date of receipt; e.g. when the product or receipt has switched hands. They also record revenue net of sales‚ trade promotion spending‚ and other taxes on behalf of governmental authorities. All of these transactions are generally recorded at time of
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Management Studies‚ Adipur request your valuable response to this questionnaire. This response will provide the basis for us to evaluate Brand Equity of mobile handset companies. Please note that the information provided by you will not be disclosed to anybody and is only meant for study purpose as a part of Marketing Research Project. 1. Which mobile phone brand are you using right now? (Select Only One) a. Apple b. Blackberry
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7up Brand Equity Brand Management AMAL BINMAHFOOZ 20/02/’12 Instructor: Asma Chang PepsiCo Mission and Vision At PepsiCo‚ we believe being a responsible corporate citizen is not only the right thing to do‚ but also the right thing to do for our business (2011). Our Mission Our mission is to be the world ’s premier consumer products company focused on convenient foods and beverages
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Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
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Collaboration and Innovation at Procter & Gamble CASE STUDY 1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? i. Proctor and Gamble’s business strategy focuses on three main areas. This is to maintain the popular the popularity of its existing brands through advertising and marketing; the extension of its brand to related products by developing new products and the creation of new brands from scratch. To achieve these
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Take your corporate brand or brand of any product/ service that your organization offers. What is the promise of the above brand? Also identify the brand elements and their role in building brand equity. I work for MSD India Pvt Ltd. Merck & Co.‚ Merck Sharp & Dohme‚ MSD outside the United States and Canada‚ is one of the largest pharmaceutical companies in the world. Merck headquarters is located in Whitehouse Station‚ New Jersey. The company was established in 1891 as the United States
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DATA ANALYSIS Population Size = 9 Samples from Unilever = 5 Sample from Procter & Gamble = 4 SAMPLE ANALYSIS QUESTION NO. AGREE AGREE DISAGREE DISAGREE NEUTRAL NEUTRAL UNILEVER P & G UNILEVER P & G UNILEVER P & G 1 5 5 0 0 0 0 2 5 2 0 0 0 2 3 5 5 0 0 0 0 4 5 5 0 0 0 0 5 5 5 0 0 0 0 6 5 1 0 1 0 2 7 5 5 0 0 0 0 8 5 2 0 0 0 2 9 5 5 0 0 0 0 10 5 1 0 1 0 2 QUES. NO. 15 16 17 18 19 HIGH HIGH LOW LOW MODERATE MODERATE N/A N/A UNILEVER P & G UNILEVER P & G UNILEVER P & G UNILEVER P & G 5 3 0 0 0
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Procter & Gamble and Disposable Diapers Introduction Post‚ Lawrence & Weber (2002‚ p.15) argue that business do not operate in a social or political vacuum. In fact most companies operate in a swirl of social‚ economic‚ technological and political changes that produces both opportunities. Coronado (2007) states that business is in fact part of society. Coronado further explains that business is an institution of society that affects and is affected by governments and other social actors. Therefore
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