Writer: Kevin Chavera Course: Public Relations (Daystar University) Paper: PUBLIC RELATIONS AS PRACTISED BY THE KENYA NATIONAL ASSEMBLY. TABLE OF CONTENTS. 1.Introduction. 2.PR as management function. 3.Kenya Parliament and its publics 4.Mission‚ goals & objectives with regard to PR activities. 5.Crisis management and media relations. 6.PR and organizational change. 7.Research and Evaluation: public attitudes and public opinion. 8. Conclusion. PUBLIC RELATIONS AS PRACTISED IN THE KENYA
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Public Relation Definition Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public could include shareholders‚ government‚ consumers‚ employees and the media. It is the act of getting along with people we constantly come in touch with. The defeated definitions were "Public relations is the management function of researching‚ engaging‚ communicating
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Public Relations As an IMC tool‚ PUBLIC RELATIONS can perform these tasks for us: * Promotion: Use techniques such as events‚ promos‚ and ads to create and stimulate public interest. * Internal Communications: Planned messages disseminated to company employees through a variety of communication channels‚ including newsletters‚ bulletin boards‚ posters etc. * Corporate Sponsorship: Providing support to an event or cause by devoting company resources in exchange for an opportunity
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and by means of approach of communication. Public Relation execution is about administration function regarding public understanding and acceptance. It deals on the subject of influencing people using public opinion by modifying and harmonizing attitude and acceptance. It deals with public trust and reputation. The Public relation is real: Real people‚ real events‚ real relationships‚ word of mouth and about interaction to people. Its priority is the public that have two different interests. Achieving
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Strategy and plan GolinHarris conducted research with more than 900 people‚ including key media targets and chocolate-loving mums. The strategy was to get the public to define the taste of Dairy Milk. The target was all broadcast channels and national media‚ particularly SunOnline. GolinHarris launched a campaign to get the public to create a word to describe the taste of Dairy Milk. The winner would be crowned Joyville Taster. The campaign was launched by TV presenter Claudia Winkleman at
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What is Publicity? Well publicity is the Art of Attracting FREE public exposure making One’s self visible to the public eye now this may be a newspaper article mention in a magazine on radio or television interview or item it’s all free exposure none paid visibility that can illustrate a positive or negative image to the "general public". Now I’m sure your saying to your self publicity sounds a lot like advertising‚ and you’re wondering‚ what’s the difference between Advertising and publicity
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responsible party‚ and officials have committed to holding the company accountable for all cleanup costs and other damage.[20] After its own internal probe‚ BP admitted that it made mistakes which led to the Gulf of Mexico oil spill.[21] BP public relations Initially BP downplayed the incident; CEO Tony Hayward called the amount of oil and dispersant "relatively tiny" in comparison with the "very big ocean."[25] Hayward also initially stated that the environmental impact of the Gulf spill would
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sure that the intended meaning is conveyed by word choice. • Public - any group of people tied together by some common bond of interest or concern and who have consequences on an organization. - divided into nominatively‚ demographically and psychographically • psychographics refers to the various lifestyle‚ ie VALS (values‚ attitudes and lifestyles) • external public - exist outside an institution • internal public share the institutional identity • audience -people who are recipients
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Assignment No 1 Film Studies BAMS 335 Question: Explain the notion of cultural imperialism in relation to film studies. To best answer the question within the title‚ it is pivotal to begin by defining the concept of cultural imperialism so as to ascertain how it differs from traditional modes of imperialism.It is equally important to understand how cultural imperialism is a logical by product of the long and varied history of the west’s relationship with the rest of the world and how this‚ in
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PRODUCT LAUNCHING FROM ACTIVE CONSULTANCY “SORA Musical Instrument Corporation” Group 4 The London School of Public Relations Jakarta 2012 ACKNOWLEGMENTS This big project is a synergistic product of many minds of our member. It began when in the beginning of assignment as we were discussing about what product we should conduct. We started it from the beginning‚ the whole things came up originally
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