The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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“Do you agree that city life is becoming increasingly unattractive?” The grass is always greener on the other side. At some point in time‚ people living in cities would wonder how different life would be in the countryside where people are one with nature‚ have a much less hectic lifestyle and enjoy greater peace. On the other hand‚ people in the countryside would also wonder about life in cities where people seem to live luxuriously‚ with access to wonderful facilities and have a higher standard
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I live in the city of Kolkata- the city of joy. My city is one of the four metropolitan cities of my country-India. It is a big city with a huge population. Kolkata is the city of my birth and no doubt it is my favorite city. Kolkata‚ like many other metropolitan cities‚ have a number of features‚ some of which will really attract newcomers while others will keep them away. Kolkata is a city- full of life. Here‚ unlike any other city‚ people are cooperative and one can enjoy one’s joy and happiness
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Legal Environment of SLT Report SU MAN MSc SLT ETU20100211 ESC RENNES 1. The Legal Differences There are approximately 80.000enterprises related to Travel agents and tour operators in Europe with 450‚000 employees. Package holiday becomes a popular and convenient travelling form attracting more people. Until 2007‚ 190 million package holidays have been sold. Meanwhile‚ 29.000 IATA accredited agency have already settled in travel agency. According to the statistics‚ there were $1.6 billion
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Dhaka City Dhaka is the capital and largest city of Bangladesh. With its colorful history and rich cultural traditions‚ Dhaka is known the world over as the city of mosques and muslin. Its fame attracted travelers from far and near throughout the ages. Today it has grown into a mega city of about 8.5 million people‚ with an area of about 1353 sq. km. becoming the hub of the nation’s industrial‚ commercial‚ cultural‚ educational and political activities. Today’s Dhaka has a long story of evolution
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Group: Monterrey Monterrey is a great city‚ full of beautiful people and one of the most awe-inspiring cities‚ because of its buildings and its hardworking people. Only by walking on Monterrey’s streets will you only be able to understand their importance and let work their magic on you. The first or second thing you should do when visiting Monterrey
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BUSINESS ENVIRONMENT | |After discussing the meaning of business environment‚ now we will discuss the various components of business environment. The various components of business environment are- [pic]External environment consists of those factors that affect a business enterprise from outside. External environment includes shareholders‚ competitors‚ customers‚ society‚ government laws and regulations‚ policies and technology. External environment is generally classified into micro environment and
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Singapore business environment with PEST analysis Political – Singapore has friendly environment for business. The government makes several organizations to encourage business. The regulation structure of Singapore has Ministry of Trade and Industry (MIT). That makes Singapore become global city of enterprise and innovation. The aim of MIT is making economic growth with creating job opportunities. It can give broad directions for the economy. Their tasks are making economy growth‚ trade expanding
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CHAPTER 3 The Competitive Environment Learning Objectives Upon completing this chapter‚ you should be able to: Identify the structural characteristics of the environment faced by the firm and how these drivers influence both competition and value creation Choose the appropriate level of specificity in environmental analysis‚ depending on the locus of the decision-making group Predict how changes occurring in the environment might influence future competition and value creation Incorporate understanding
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MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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