THE IMPACT OF TECHNOLOGY ON MARKETING IN NIGERIA BY EMMANUEL OMOBHUDE IRABOR COMPUTERS AUCHI ABSTRACT With a few exceptions‚ available literature tends to uphold the view that technology has become a universally relevant concept in every business organization. Some argue that a consistent and positive relationship exists between Marketing and Technology. This paper therefore‚ proposes that with its effects on marketing‚ organizations and practitioner can create a symbiotic
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According to Sharma’s case‚ Burberry had to face a number of challenges through the years‚ including the loss of its balance between the brand and the company‚ and the damage of its glamour between the luxury brands (Sharma‚ 2011). A few years ago‚ Burberry’s name was connected with the "chav culture" and the Burberry check was everywhere‚ because of the Chinese Counterfeits (Radovic‚ 2011). The company became associated with football hooligans and celebrity cocaine users‚ while the media ridiculed
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Cranberry Cooperative (NCC) had faced operational problems at Receiving Plant #1 (RP1) during the peak harvest season in the fall of 1995‚ which had resulted in unhappiness of the owners of the Co-operatives and high labour cost‚ despite the purchase of an additional dumper. To avoid the same problems in the coming peak season‚ it is important to analyse the plant operations based on predicted demands and make recommendations if new equipment should be purchased before the fall of 1996. Problem During
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CHAPTER ONE INTRODUCTION 1.0 BACKGROUND INFORMATION TO THE STUDY The study of profits is important not only because of the information it provides about the health of the economy in any given year‚ but also because profits are a key determinant of growth and employment in the medium-term. Changes in profitability are an important contributor to economic progress via the influence profits have on the investment and savings decisions of companies. This is because a rise in profits improves the cash
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What are the four challenges facing the GCC and which one do you think is the most important one and why? There are four major challenges facing the GCC and those are: (1) The demographic (population) challenge (2) The economic challenge (3) The political challenge (4) The security challenge Each challenge is important as the other in a way and I’m going to explain each one of them and how they are important. First I’m going to explain what we mean by demographic challenge. Demographics
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EVOLUTION OF OUTDOOR ADVERTISING IN NIGERIA HISTORY OF ADVERTISING. Global Overview Advertising or advertising is a form of communication for marketing and used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. This type of work belongs
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various difficulties. The major concern of this paper is to dwell on these difficulties and illuminates the factors that are responsible for them. In achieving this‚ the paper relies on descriptive approach and unstructured interview. It concludes that problems of local government are multifarious in nature and the solutions for them should be adequate and practical in order to evolve viable and development-oriented third tier of government. Key words: grassroots‚ political system‚ autonomy‚ third tier
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Facing one’s fear takes a lot of courage. One of the fear that I’ve ever had was going to the dentist. I was afraid of the dentist‚ but I decided that being checked up and have my teeth cleaned was an important hygiene that I should do. I also thought it would be a part of good hygiene and would help me become a better person. What I didn’t realize was that facing my fear to see the dentist would also make me a more confident person. Just thinking about going to the dentist office made me feel
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weaknesses of the oral health care system in Nigeria and also investigate the association between maternal mortality‚ and the delivery of quality health care. Additionally‚ we will later discuss how undeveloped countries are affected by poor leadership and retrospectively cause regions to suffer socially‚ economically‚ and environmentally. According to the World Health Organization (WHO) new data shows that as the death toll in Nigeria is falling‚ the percentage of deaths that
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ELECTRIC COOPERATIVES: GOING BEYOND THE WIRES It’s Tuesday October 31st; today is Halloween and there will be so many houses decorated and lit up. Mrs. Tori dropped Cindy off at her best friend Amanda’s house so they could go trick-or-treating in the evening. Mrs. Tori is a member of Tennessee’s Electric Co-ops. “When I get older‚ I want to be a member and buy a co-op‚ like my mom‚” said Cindy. Amanda didn’t know anything about Tennessee’s Electric Co-ops‚ so she didn’t seem interested
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