Leonard N. Stern School of Business New York University INTRODUCTION TO MARKETING Professor Ambar Machfoedy Sample Exam This is a closed book‚ closed notes mid-term exam. You have 1 hour to complete this exam. Individual point allocation for each question is indicated in parentheses. Points allocation across questions is not equal‚ so please pace your self accordingly. As you go through the exam please do not get stuck on any one question in particular. Please write all answers
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Math 221 Final exam Review MyStatLab Final Exam Do the Practice Final to help you prepare for the Final Exam. Do the Week 8 Final Exam. Final Exam - Covers All Weeks You must complete this Final Exam. It is designed to test your learning in the course. * Final Exam is worth a total of 250 points and contains 23 questions. * The exam covers all Weeks and all TCOs. * The exam covers Chapters 1-7 and 9 * Remember to submit your exam when you are finished. *
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Marketing 303-Final Review Sheet (Part I) Multiple Choice 1. The promotional mix 2.coupons 3. Strategy that stimulates more consumer demand for products 4. Different types of advertising 5. Different types of advertising 6. Ads in unconventional places 7. Coupons‚ premiums‚ contests‚ free samples‚ and frequent buyer programs 8. loyalty marketing programs 9. point-of-purchase promotion 10. personal selling versus advertising or sales promotion 11. Elaboration Likelihood Model of
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BUSL301 Final exam Session 1 2013 The exam does not include: Lecture Area 1-4 Lecture Area 9 [Week 10] (Takeovers / Financial Services and Markets) The Role of Auditors / ASIC Investigation (these are both in Lecture Area 7 [Week 8]) Everything else is examinable – that is‚ within the range of material that may be included in the final exam Part A of the exam (20 marks) is multiple-choice (10 x 2 marks per question) Part B of the exam (40 marks) has 2 problem style questions requiring written responses
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Final Exam PMBA 8030 TRACI’S SALON 1) Retail Hairstyling Industry Number of firms – many Entry conditions – easy Product type – few to many Conduct of firms – less aggressive Retail hairstyling industry is considered to be a monopolistic competition where there are many firms selling similar but not identical goods and services. In monopolistic markets‚ there are a large number of sellers and they can easily enter or leave the market. This is most common market in the U.S. economy‚ especially
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Course Principles of Marketing Test Week 2 Quiz 1 Started 1/18/14 2:32 PM Submitted 1/18/14 3:19 PM Status Completed Attempt Score 21 out of 30 points Time Elapsed 47 minutes out of 1 hour. Instructions This quiz consist of 10 multiple choice questions and covers the material in Chapter 1. Be sure you are in Chapter 1 when you take the quiz. Question 1 3 out of 3 points Correct Customer relationship management (CRM) begins its focus on customers with Answer Selected Answer:
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MGT100. INTRODUCTION TO BUSINESS (MGT100) > EXAMS > REVIEW ASSESSMENT: FINAL EXAM Review Assessment: Final Exam Name Final Exam Status Completed Score 80 out of 100 points Instructions This exam consists of 100 equally weighed questions. Always pick the single best answer. Questions that are skipped or are submitted with multiple answers will be scored as incorrect. Question 1 1 out of 1 points __________ are able to deliver a steady flow of product‚ unaffected by the weather
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Good Written Project 20/50 (40%) TV ad‚ Radio AD‚ Story Board‚ Billboard 10/50 (20%) Presentation skills and delivery 9/50 (18%) Creativity 7/50 (14%) Timeliness 4/50 (8%) IMPORTANT TEAM SUBMISSION DATES: MKT402 PHASE 1 (4/20) WEEK 3 Marketing Communications Plan outline I. Introduction or overview or executive summary ( 1 to 1.5 pages) a. If your product or service is new: Give me a little overview about the industry or product (or service) category. Speak about the market leaders
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BUSN150 – Final Exam 1. Which of the following theories has been contended to be most effective when dealing with issues on downsizing within an organization? a. Social contract model of CSR. b. Corporate citizenship model of CSR. c. Enlightened self-interest model of CSR. d. Individual sense model of CSR. 2. Since employers cannot be responsible for providing an ideally safe and healthy place‚ discussions about these factors revolve around a. the tangible risks faced by the employees
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Marketing Final Exam Study Notes Chapter 8: Developing New Products Product: anything that is of value to a consumer and can be offered through a marketing exchange -goods‚ services‚ place‚ ideas‚ organizations‚ people‚ or communities all create value Why do firms innovate? Innovation: the process by which ideas and transformed into new products 1. changing customer needs 2. market saturation 3. managing risk through diversity: a product doing bad can be offset by a product doing good
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