Case Analysis Report: Elektra Products‚ Inc. June 16‚ 2011 Case Analysis Report: ELEKTRA PRODUCTS‚ INC. RECOGNITION OF DECISION REQUIREMENTS Elektra Products‚ Inc.‚ an 80 year old publicly held company‚ had once been a leading manufacturer and retailer of electrical products and supplies. In recent years‚ it had experienced several problems such as declining market share‚ increasing competition against foreign and domestic markets‚ necessity for innovation of products‚ relationships between departments
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1. Product: Our company provide a new unique product in Vietnam market that is clay flower art. Clay Flower art are handmade with air-dried clay. They are long-lasting‚ flexible and crack resistant. These clay flowers are incredible artificial flowers and with a unique elegance that others cannot achieve. Clay Flower Art is suit for a special occasion or event‚ as part of a collection at home‚ or as a special gift. The product is made from durable material that is easily looking
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Product Recall Due To a Quality Issue The product recall I will be discussing is that of Motrin Infants drops which occurred in early September of this year. These infant drops are manufactured and distributed by Johnson & Johnson in the US through their subsidiary McNeil Consumer healthcare. Motrin is a baby drop formula used to treat fever‚ aches and pains in children 2 years or younger (webMD.com 2013). The recall occurred when plastic particles the size of a poppy seed were found in a batch
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guide Dr. Shanthi Venkatesh for her timely response and all the guidance which helped me to complete this project. I would like to thank to my external guide Mr. Umesh Mathur (Regional Auditor at Samsung) who helped me to understand about the SAMSUNG Products as well as project work was concerned. I dedicate this project to the Dealer’s of Pune who were extremely kind and helpful to me to complete this project‚ without their co-operation it would not be possible to research a few places‚ which I did‚
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Product Design & Development Concept Generation ETM 551 Lecture 5 -Concept Generation.ppt 1 Concept Generation Example: Power Nailer • What existing solution concepts‚ if any‚ could be successfully adapted for this application? • What new concepts might satisfy the established needs and specifications? • What methods can be used to facilitate the concept generation process? ETM 551 Lecture 5 -Concept Generation.ppt 2 Concept Development Process Mission Statement Identify
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Evan Hutsell & Jamison Buck MKTG 3832 – Anselmi April 1st‚ 2013 Concept Illustration: Product Analysis Cheez-It vs. Cheese Nips Cheez-It 0 Cheez- It 1 Kellogg Company 2 Baby Swiss‚ White Cheddar‚ Parmesan & Garlic‚ Cheddar Jack‚ Pepper Jack‚ Italian Four Cheese‚ Colby‚ Reduced Fat‚ Snack Mix (Double Cheese)‚ Hot & Spicy‚ Mozzarella‚ Provolone‚ Duoz Sharp Cheddar & Parmesan‚ Duoz Smoked Cheddar & Monterey Jack‚ Scrabble Junior‚ Cheez-It Big and Cheez-It Gripz 3 1.0 by 0.95 inch(Cracker)
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The Leveraged Buyout of Cheek Products Finance 620 – Summer 2010 Group 1 Danielle Kaufmann Vivake Persaud Jessica Friedman Loria Mcleod David Lawrence Background: Cheek Products‚ Inc. began as a snack food company but has since expanded into different types of business through acquisitions‚ such as home security systems‚ cosmetics‚ and plastics. The company has not been performing as expected in recent years‚ and management has not tried to improve operations in any way
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Product placement dates back to the nineteenth century in publishing.[citation needed] By the time Jules Verne published the adventure novel Around the World in Eighty Days (1873)‚ he was a world-renowned literary giant to the extent transport and shipping companies lobbied to be mentioned in the story as it was published in serial form. Whether he was actually paid to do so‚ however‚ remains unknown.[6] Product placement is still used in books to some extent‚ particularly in novels. Self-advertising:
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Elektra Products used to be the leading manufacturer and retailer of electrical products and supplies. The company experienced a cloud of problems: market share was declining and product ideas were limited. Departments didn’t communicate with one another‚ morale was very low and many employees were keenly seeking other jobs. As market share is declining‚ this means that the company isn’t making sufficient profit and revenue. To improve‚ the company could make a survey to see what their customers
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the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.” - Malhotra (2003) Importance of Marketing Research Introducing new products into international markets Uncovering international opportunities for existing products Ensuring marketing decisions are made on the solid foundation of knowledge BLUNDERS IN MARKETING (1) A Japanese hotel notice board: “You are invited to take advantage of the chambermaid”; Acapulco
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