Princess Cruises 24305 Town Center Drive Santa Clarita‚ CA 91355 April 22‚ 2014 Mrs. Erica Evander 2408 Fairview Road Costa Mesa‚ CA 92629 Dear Mrs. Evander‚ Thank you for taking the time to write us about your concerns regarding receiving a full refund for the Diamond Princess cruise you were on. We at Princess Cruises pride ourselves on offering customers the best possible service and accommodations. Princess Cruises understands and apologizes for the disappointment caused by missing
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you‚ stay in a nice hotel room‚ eat fabulous food‚ forget about everything that you need to deal when you are at home. Princess Cruises gives you the opportunity to make your dream come true‚ with the world’s largest ships and their luxurious services you can escape completely from your ordinary day to day activities. The History Princess Cruise is one of the largest cruise lines in the world. They have more than 700‚000 passengers every year and take them to world wide destinations; six continents
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ABSTRACT In 2002‚ the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management‚ the war had lasted for almost a year‚ Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington‚ D.C. on September 11‚ 2001‚ customers for cruises dropped out of the market. The 2002 bookings were down 9%. Everyone
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2013 | Cruise Line | Cruise Ship | Date | Number of Passengers Affected | Number of Crew Affected | Celebrity Cruises | Celebrity Infinity | 03/17 - 04/01 | 101 of 2086 (4.84%) | 17 of 927 (2.05%) | Princess Cruises | Ruby Princess | 03/03 - 03/10 | 266 of 3129 (8.50%) | 10 of 1‚189 (0.84%) | Royal Caribbean Cruise Line | Vision of the Seas | 02/25 - 03/08 | 118 of 1991 (5.93%) | 3 of 765 (0.39%) | 2012 | Cruise Line | Cruise Ship | Date | Number of Passengers Affected | Number
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Chairman of the board: Micky Arison Cruise Brands: Carnival Cruise lines (24 ships)‚ Princess Cruise lines (17 ships)‚ Holland America (15 ships)‚ Costa (14 ships)‚ P&O Cruises (7ships)‚ Cunard (3 ships)‚Seabourn (6 ships)‚ Aida (10 ships) Cruises Australia (4 ships) Iberocruse (3 ships)
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Index Executive Summary pg. 3 Carnival Corporation Mission Statement pg. 4 Evaluation of Mission Statement pg. 4 Company Objectives‚ Strategies and Core Competencies pg. 6 Business Scope pg. 9 Financial Ratios - 2002 pg. 12 Company Strengths pg. 14 Company Weaknesses pg. 15 Value‚ Rareness‚ Imitability & Organization (VRIO) pg. 15 Value Chain pg. 16 Opportunities pg. 17 Threats pg. 17 Strategic Objectives & Relative Evaluations pg. 18 Strategy Implementation pg. 21 Balanced Scorecard
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presentation Carnival Corporation & PLC Carnival Cruise Line was founded in 1972 by Ted Arison‚ a former executive of norwegian cruise lines‚ and Meshulam Riklis‚ of american international travel services. After a year’s worth of incurred debt‚ Arison bought out Rilklis’s share of the company and it began to thrive. Carnival Corporation & PLC is now headquartered in Miami‚ Florida and considered the world’s largest travel leisure company offering cruise vacations to some of the most desired destinations
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Case assignment: “The real world of business models” Cruise line industry Carnival Cruise Lines Royal Caribbean Cruises Princess Cruises I. History With the development of the global transportation network‚ world becomes more and more smaller. Not only does the airline industry become popular‚ but also the cruise industry is given more attention. Comparing with airline industry‚ cruise line can bring a lot of fun‚ such as a disco‚ casino‚ movie theater‚ and nightclubs. The most interesting
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Swot analysis of Carnival Cruise Corporation Table of Contents Introduction SWOT Analysis 3 Strengths 3 Weaknesses 5 Opportunities 6 Threats 7 Mission Statement of Carnival Corporation 8 References 9 SWOT Analysis Strengths * Carnival is the largest and most successful international cruise line and currently has 81 vessels working worldwide. * From the beginning of the Corporation Carnival‚ revenues and passenger interests and participation has increased exceedingly. Carnival
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The SWOT analysis of cruise product in Hong Kong Strength: - The long history and reputation of the company is the strength‚ if you ask traveling company‚ most people in Hong Kong will say our company name‚ that can proof that we have well-known brand in Hong Kong people - Our service so good and many customers satisfy our services - We provide a lot of trip for different type customer - We are such a large company that we have significant cost advantages over most of our competitors - Good
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