2.1 Introduction ! Despite adverse economic conditions in the recent past‚ the airline industry globally has proven to be resilient. After a short downturn‚ the industry recovered quickly and‚ in fact‚ grew moderately. From 2011 to 2031‚ annual air traffic is expected to increase at a compound annual growth rate (CAGR) of 5%‚ and reach about 13.8 billion revenue passenger kilometers (RPK). ! While the mainstay markets (Europe and North America) have not shown significant growth‚ and
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SUBJECT: JetBlue Airways Key strategic issues faced by JetBlue Airways JetBlue Airways was established in USA as a low-cost domestic airline carrier. The company started operating as a point-to-point carrier‚ providing quality customer service at competitive prices. Basically‚ the main strategy of JetBlue is to offer its clients a combination of low fares and product differentiation. In terms of strengthening its market positions‚ the following key strategic issues
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income. Therefore‚ they will be more affordable to travel. 3. Occupation Employees who work in multinational company often travel to other countries for the business purpose could be the important customer in airline industry. 4. Population Highly populated country tends to utilize airline services more frequently. For instance‚ China has a larger market for travelling comparing with small country‚ such as Vietnam‚ Singapore and etc. 5. Gender Women are more influential power in planning a vacation
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Customer Relationship Management In AIRWAYS Introduction Customer Relationship Management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. The work of CRM involves focusing on service-automated processes‚ information gathering and processing‚ and integration and automating various customer-serving processes in a company. CRM software is used to support these processes; information about customer and customer interactions
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Activity 6- Pricing 1. Give an example of each major type of pricing objective: profit-oriented pricing‚ sales-oriented pricing and status quo pricing. Lamb/Hair/McDaniel (2012) mention that establishing realistic and measurable pricing objectives is a serious part of any firm’s marketing policy. Pricing objectives are usually categorized into three categories: profit oriented‚ sales oriented and status quo. In consistent with Lamb/Hair/McDaniel (2012) profit oriented pricing is based on profit
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Porters Five Forces Model & the Airline Industry Robert Warren 6/11/2011 Abstract Having conducted research on Porter’s Five Forces Model and the current business climate of the airline industry‚ I will be analyzing the industry using the Five Forces Model. Porter’s Five Forces model is a highly recognized framework for the analysis of business strategy. Five forces are derived from the model that attempts to determine the competitive intensity‚ competitive environment and overall
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|UH | |[British Home Stores: Current Strategies] | |[Business Strategy] | |[module code:3bus0336]
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4. What general pricing approaches have the hamburger chains in Japan pursued? Different hamburger chains in Japan pursued slightly different pricing approaches nowadays. However‚ there used to be a similar pricing approach among the hamburger chains in Japan. Almost a decade ago‚ hamburger chains in Japan competed for the lowest price at which they can still afford to sell their burgers and earn profits. We could classify such an approach under the good-value pricing where the hamburger companies
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Easy Jet Airline TEAM MEMBERS: Name Team Member #1 Qymi Sheng Team Member #2 Will Huo Team Member #3 Ann Chiang Short History of the Easy Jet: Easyjet is a successful example of a European no-frills airline‚ founded by the Cypriot Stelios Haji-Iaonnou in 1995‚ with the vision of creating a customer focused brand that would revolutionize the concept of air travel. More than fifteen years on‚ easy Jet is Europe’s leading airline‚ and the UK’s largest‚ carrying over 55m passengers
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The Airline Industry: Facing The Challenges Of The 21st Century Peter W Jones Volume 1 ECONOMIC DEVELOPMENT INSTITUTE Information Booklet Series III October 2004 GLOBAL THINKING RESEARCH & DEVELOPMENT 2 TABLE OF CONTENTS INTRODUCTION.....................................................................................................................3 AIR JAMAICA AND GOVERNMENT SPENDING..............................................................4 SOCIAL AND LABOUR CONSEQUENCES
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